December 2, 2021
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Reimagining The Mattress Retail Store
Over the past month, Sleep Retailer’s hometown of Washington D.C. has seen a number of mattress stores open its doors, including new spaces from former online-only brands like Avocado Green Mattress and Saatva. At a time when more and more attention has been paid to the ecommerce side of the bedding retail market, we were interested to note this development. With each location touting its own unique twist on the classic brick-and-mortar shopping experience, it got us thinking about the enduring value of in-person retail—and what retailers can do to enhance their physical spaces to appeal to today’s changing consumer shopping habits.
NEW PODCAST EPISODE | Classic Brands on Consumer Marketing
We’re continuing our series on consumer marketing with Classic Brands.
Classic Brands’ CEO Scott Burger and Chief Commercial Officer Vivian Weng joined us to talk about how their approach to consumer marketing has evolved over the past year and a half. We discuss best practices for collecting product reviews, the importance of testing new ad formats and how to make sure your digital content and merchandising are working together to really engage with the consumer.
Listen to the full episode now on Spotify, Apple Podcasts or download here.
Scents For Better Rest
There’s debate about the strength of our olfactory senses during sleep. Some scientists believe in “scent” dreams, where a smell they’ve interacted with right before sleep becomes incorporated into their dreams. Others believe that you can encounter other scents in dreams—one perfumer from Bologna claims to have scent-filled dreams, while Helen Keller, who was both blind and deaf, wrote about experiencing new smells in her dreams that she had not previously encountered in real life. While there’s little in the way of scientific inquiry into this matter, there is a bit of research on how scents can aid in sleep. The research on this front is still limited but there are several studies that delve into the benefits of aromatherapy when it comes to getting to sleep and staying asleep.
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