Sleep Retailer eNews | December 17, 2020

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Planning For More, Better Sleep In The New Year

Simple character of woman sleeping in bed with universe starry night in hair.

Like almost everything in 2020, our sleep habits were far from normal this year. Some people reported getting more of it, while others struggled to get a few hours each night. And let’s not forget how many people found themselves having weird dreams.

All of these different kinds of disturbances makes sense of course. Sleep is influenced by a wide variety of factors like daily habits, mental health and physical environment — all of which were totally upended for most people over the past nine months. As we did our best to navigate the new routines, stresses, safety protocols and what felt like an endless stream of news updates, it’s a wonder any of us were able to turn our brains off and rest at all!

But these past few months have also shed a light on just how important sleep is to both our health and wellbeing. Proper sleep helps keep our immune systems in working order and our anxiety at bay. It provides comfort and helps our bodies heal. It’s an opportunity to slow down, to dream, to prepare both mentally and physically for a new day.

That is the energy we would like to bring with us into 2021: recognizing that there are still a lot of factors making sleep more difficult, and still finding little ways to really make it a priority.

But as you know, when it comes to sleep hygiene, there’s no such thing as a one-size-fits-all solution. Which is why we want to hear from you too!

What are you doing to help yourself sleep better in 2021?

Keep reading here.

NEW PODCAST SERIES: Looking Ahead To 2021

Desktop calendar 2021

With 2020 soon coming to a close, we’ve shifted our sights to the year ahead! In this new podcast series, we’re asking: what does the future hold for the bedding industry in 2021?

In our newest episode, Rion Morgenstern, the CEO of Pleasant Mattress, joins us to chat about how the pandemic has impacted his company’s operations. We discuss the importance of flattening the communication structure from corporate to retailers, how new consumer behavior has reshaped its upcoming product launches—and why navigating the supply chain is sort of like driving a car with “oblong wheels” right now.

Listen to the full episode now on Apple PodcastsSpotify or download here.

Be sure to check out the first two episodes of this series as well:

And stay tuned for more of these conversations throughout the month of December! 

10 Interesting Facts We Learned About Sleep This Year

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Every year, we write a slew of sleep science stories to support retailers’ knowledge of sleep health, while also providing them with content they can easily share with consumers. These stories cover everything from basic sleep health information and fun factoids to some of the latest breakthroughs in sleep science. We learn so much ourselves from writing these stories—so this year we decided to highlight some of the most fascinating nuggets of sleep information we’ve unearthed over the last 365 days.

Keep reading here.

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