December 16, 2021
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PODCAST | Tempur Sealy on Consumer Marketing
We’re continuing our series on consumer marketing with Tempur Sealy.
This week we’re chatting with Tom Murray, EVP and chief marketing officer for Tempur Sealy. He joins us to discuss how consumers are finally connecting the dots between the mattress and their health and wellness, the importance of keeping a finger on the pulse of consumer purchase journeys and media habits and why Tempur Sealy remains optimistic about 2022.
Listen to the full episode now on Spotify, Apple Podcasts or download here.
Expanding Your Customer Base With A Lease-To-Own Payment Option
Sponsored by Katapult
After more than a year of unprecedented demand in the mattress space, many furniture and bedding retailers are still figuring out how to maintain this momentum moving forward. Given that experts recommend consumers replace their mattresses every eight years or so, one key way to continue that growth is by expanding your consumer base. Offering a lease-to-own payment option is a valuable opportunity for retailers to connect with new customers who may need alternative ways to obtain their new mattress.
By understanding what lease-to-own is and how it’s different than other payment options, retailers can work to expand their consumer base and provide them with a safe and trusted way to obtain the products they need.
The Sleep Retailer 2021 Holiday Gift Guide
Plus some ideas for driving steady traffic even after the holiday rush.
As the holidays near, consumers are scrambling to pick that perfect something for that special someone. What better way to show friends and loved ones that you care for them than by trying to help them get better sleep? As retailers, holiday gift guides (even last minute ones) are a great way to highlight the most gift-worthy products you have on hand and drive traffic to your store—especially in those last few weeks before the Christmas holiday. We’ve rounded up some gift-worthy products released in the past few months.
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