Sleep Retailer eNews | August 5, 2021

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Navigating The Return Of COVID Safety Policies

Mature Caucasian couple buying furniture in a store during the pandemic.

It can be hard to keep up with what the proper COVID precautions are these days. With the new, more contagious delta variant sending COVID case numbers skyrocketing, many of the health and safety mandates that had previously been lifted are being reintroduced in places with low vaccination rates. And that means retail stores are once again having to figure out the right balance of safety guidelines for their customers, their employees and overall public health—and how to implement them in a way that will not sacrifice sales. 

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The Power Of Influence In The Sleep Sector 

influencer marketing - ipad set up on bed with instagram page open

As we find ourselves in the throes of the Olympics, we’ve been thinking a little bit about athletes as spokespeople and advocates for physical and mental health. With Simone Biles’ choice to take a pause for her health during the games making global headlines, the impact of celebrity leadership and insight couldn’t be more clear. In Biles’ case, her decision to take a step back resulted in a triumphant comeback and this courageous move will hopefully speak to many—and she’s not alone. The power of influence has grown more broadly, as well. When celebrities speak out about an experience or share a product they enjoyed, people really take notice. And in the world of marketing, that growth can translate into transactions. 

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More Sleep Does Not Always Equal Better Sleep, New Research Shows 

top view of asian young man snores when he sleep at night

In recent years, there has been a lot of talk, both in the bedding industry and outside of it, about the importance of prioritizing sleep. Not only does good sleep hygiene benefit your body’s immune system, it has also been linked to stronger cognition, productivity and emotional control. But what if getting more sleep each night isn’t enough? A new study is putting into question whether the quantity of your sleep is the most important—or if it’s the quality of that sleep that is the key to reaping its health and wellness benefits.

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