Sleep Retailer eNews | April 11, 2018

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The New Issue Of Sleep Retailer Is Now Online!

SR SP18 CoverCheck out the new spring issue, which features up-to-date info on all the latest mattress collections, sleep products & technologies and marketing campaigns that are debuting this spring.

Read the full digital edition now.

Download Our Spring 2018 High Point Market Guide

Are you heading to the Spring High Point Market? Plan your showroom visits with the help of our handy High Point Market Guide. This mobile-friendly guide will show you where to find all the mattress and bedding manufacturers exhibiting at the event.

Download the guide here.

OMI: The Past, Present And Future Of Organic Sleep

"Beyond its unparalleled commitment to organic certification and product purity, OMI’s mattresses deliver multiple sales touch points—from greater comfort and durability to all certified organic latex, hybrid and two-sided constructions to authentic hand-made American manufacturing. For retailers, the company delivers a wealth of unique opportunities to connect with a wide range of consumers. With the introduction of its new online boxed bed brand and an expansive omni-channel marketing strategy, OMI continues to help new customers discover the benefits of organic sleep at retail and online."

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Product Focus: In-Store Resources And Tools

Many of today's consumers prioritize convenience and efficiency when making purchasing decisions, often turning to the Internet to research and buy products. As ecommerce brands capitalize on these new consumer behaviors, retailers are more challenged than ever to find creative ways to drive traffic into their brick-and-mortar stores. To address this need, manufacturers have developed new experiential and educational tools that draw foot traffic into retail locations. Whether enhancing or simplifying the shopping process, these in-store resources and tools have become essential to creating a successful retail experience for consumers.

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Q&A : Staying Competitive At The Entry-Level Price Point

With the continued growth of the online mattress market, many bedding retailers are finding it increasingly difficult to compete at the $1,000 price point. As more consumers are opting for the convenience and affordability of ecommerce boxed bed brands, retailers who had previously focused on the entry-level price points are looking for new ways to reinvigorate their product offerings. Whether through exclusive features, convenient benefits or step-up options, manufacturers like Gold Bond, Serta and King Koil are finding new ways to deliver more value to these retail customers.

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Spring 2018 Editors' Picks

Blu Sleep; Nature CollectionIn every issue of Sleep Retailer, we select our top bedding picks for the season. For this issue, we spotlight an array of exciting new products and technologies from Ergomotion, Blu Sleep, Reverie & more!

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Eclipse International Offers Three Attainable Luxury Sleep Collections

Mattress_Eclipse webCapitalizing on the growth of the luxury-bedding segment, Eclipse International is culling its brand portfolio to build a selection of more than ten luxury mattresses designed to sell at affordable, competitive prices. Focusing on the $3,500 price point, the brand is designing a broader range of luxury mattress programs that do not sacrifice quality or style in order to offer lower prices.

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Protect-A-Bed Spotlights Comprehensive Premium Pillow Line

Protect-A-Bed pillows 1Protect-A-Bed is bringing its extensive new pillow offering and newly upgraded sleep technology, SleepTailor, to the spring High Point Market. The new pillow program features three new pillow lines, each with integrated cooling fabrics and five fill variations designed to deliver the specific support, comfort and adjustability each customer needs.

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Beautyrest Sponsors Innovative Musical Experience At SXSW

Beautyrest SXSW 2“One of the most pervasive misconceptions of sleep is that it’s simply our bodies ‘turning off,’” said Warren Kornblum, interim Chief Marketing Officer, Serta Simmons Bedding. “Together with Max Richter, Beautyrest is celebrating sleep as an active state, when we restore and repair our bodies overnight in order to reach our full potential tomorrow.”

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Natural vs Certified Organic - What's The Difference


“Natural” is an unregulated word created for marketing, not product evaluation. “Certified organic” is a specific, regulated term used to describe organic products covered by the USDA National Organic Program legislation passed in 1990. Achieving organic certification for manufactured products is complicated and costly, but gives the manufacturer the right to call their products certified organic.

Read more. 

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