May 26, 2022
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The Luxury Market Remains Strong as Affluent Consumers Continue To Spend
What does this mean for the economy and the bedding industry?
While a lot of Americans may be pulling back on their spending due to both inflation and shifting consumer habits, it appears (at least for now) that high-end shoppers are still buying. In fact, many experts believe luxury retail is showing no signs of slowing down, with companies from Nordstrom to LVMH reporting Q1 gains. At the same time, more mass-market retailers like Walmart and Target are showing steep revenue drop-offs in recent weeks. We’re diving deeper into what these changes and trends mean for the wider economy—and how they may affect the bedding retail industry moving forward.
One Adjustable Base, Shown Three Ways
Why Versatility Is The Key To Reaching New Adjustable Base Customers
Brought to you by Ergomotion
When introducing new customers to the adjustable base category, many retail sales people will focus solely on the benefits—but it’s important to remember that, for a lot of consumers, style is just as valuable as function. Adjustable bed bases are often presented as practical resources, but what if they were also seen as stylish and chic? What if they not only blended in with they consumer’s style, but adjusted seamlessly to it? When it comes to selling adjustable bases, both style and versatility are key selling points. By showcasing adjustable options in a variety of different looks and settings, retailers have a greater opportunity to connect with that new-to-the-category customer.
Why You Don’t Sleep Well On Your First Night Away
More and more Americans will be returning to traveling this summer, with many making their first big trips since the pandemic. Whether heading out on the road for business or pleasure, it’s very common for people to encounter sleep challenges at some point in their journey. From struggling to get some shut-eye on an early morning flight to staring wide-awake at the clock thanks to jet lag, even the most fun travel plans can sometimes throw a wrench in your normal sleep routines. While there are plenty of tips out there for how to sleep better while on the move, science tells us there’s a good chance that your first night away may be a tough one no matter what. Called the “first-night effect,” this scientific phenomenon means our brains are hard-wired to keep an eye on unfamiliar surroundings to protect us from danger—which, in turn, can keep you tossing and turning that first night away.
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