May 12, 2022
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As Consumer Demand Starts To Slow, What Comes Next?
With consumer spending cooling off, mattress sellers may need to adjust their strategies.
Nothing lasts forever—and, unfortunately for the mattress retail industry, that includes record-breaking consumer spending. While the mattress and home furnishings categories saw unprecedented demand throughout the height of the pandemic, new metrics indicate that the once sky-high levels of spending are finally starting to cool off. In some ways, this is good news for a wider economy—slowing demand will allow for delayed supply to catch up, which in turn will hopefully lessen inflated prices for everyday goods. But what does this mean for the mattress market? And what can manufacturers and retailers do to continue their sales growth amidst these shifts? We dive into the details.
Mattress Customers Are Still Confused About How To Buy A Bed
A New Study Explores How Local Retailers Can Improve The Mattress Buying Experience
With the growth of online shopping customers have access to more information on mattresses than ever before; however, many are still confused on what mattress to buy. That is what a new research study, commissioned by Colonial, found. Surveying consumers who recently bought a mattress from a retail store in-person or on their local store’s website, the study found that 60% of respondents felt that mattress buying was confusing. The study went on to explore which aspects of the process were confusing, where retailers typically go wrong—and what the consumers are really looking for.
How Sleep Deprivation Can Hurt Your Relationships
Research suggests that over-tiredness may change the way you see and interact with others.
There are plenty of reasons why having good sleep hygiene is important. It helps keep your mind sharp and your body healthy. But getting enough sleep doesn’t just affect you as an individual—it can also impact the way you see and interact with others. A new study suggests that sleep deprivation makes it more likely that you will perceive others in a negative light. This insight compounds prior sleep research, which has shown that over-tiredness makes it more difficult for people to regulate their own emotions. Both of these outcomes can have detrimental effects on you engage with the people around you. So while sleep messaging is often centered around optimizing your health or athletic abilities or intellectual prowess, it is just as important to recognize how sleep impacts your relationships—because they are often the building blocks of satisfying life.
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