March 17, 2022
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A Closer Look At The Housing Boom—And What It Means For Mattress Sales
Understanding the connection between house and mattress sales, and exploring what comes next.
Reports of a red-hot housing boom began early in the pandemic, as expanded work from home capabilities and the desire for more space had people flocking to buy homes in more rural and suburban areas. Even as this led to higher prices and more competition, demand never really let up. This has been good news for the bedding and mattress sector, which typically sees an uptick in sales when the housing market is strong. Simply put, when someone buys a new house, it’s more likely that they will also buy a new mattress—either to replace an old one or to fill new additional bedrooms. Because of this clear correlation, it can be extremely helpful for any mattress maker or seller to keep an eye on how the housing market is evolving. Predictions are not set in stone, but having a sense for when the market may cool off can help bedding retailers better prepare for the future. But it’s about more than just strong versus sluggish; by digging deeper into who is benefiting from this strong market (and who is being left behind), companies can utilize these insights to shape more effective marketing and selling strategies.
3 Ways High Quality Point Of Sale Technology Helps Build Consumer Trust
Family, home, childhood concept. Happy family laughing and talking, lying on a new bed together at furniture shop. Mature couple enjoying shopping at furnishings store with their lovely son
Brought to you by STORIS
Point of Sale (POS) is the engine hidden beneath the hood of a car. You don’t always notice it, but if something isn’t working well it negatively impacts your experience. Ultimately, POS is what makes a customer experience simple and easy versus challenging and frustrating. The unsung hero of the shopping experience, POS is essential to customer acquisition, retention and satisfaction. Below are three specific ways POS supports the customer journey in bedding retail and can make or break the consumer’s trust in your retail business.
Americans Are Not Getting High Quality Sleep
Find out why and how to solve sleep woes in your own life.
Two newly released polls are providing insights on consumer sleeping habits. The key takeaway? Americans are getting more sleep but quality has worsened. The first poll was conducted by the National Sleep Foundation (NSF) and the second is a collaboration between Mattress Firm and SleepScore Labs. Both polls reveal quite a bit about behaviors around sleep and where there is room for improvement. In particular, the one from Mattress Firm offers eye-opening insights into the impact of the pandemic on sleep.
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