July 14, 2022
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The Housing Market Is Slowing Down
What does that mean for the mattress market?
After a wild few years, the housing market has finally begun to slow down—and it’s doing so rather abruptly. According to new data from Redfin, nearly 60,000 home sales were cancelled in June. That accounts for 15% of all house transactions that went into contract that month, marking the highest percentage of cancellations since initial COVID lockdowns brought the housing market to a halt in April 2020. While experts believe that the US is likely safe from another 2008-era housing crisis, this sudden cool-down of the real estate market is notable—and will likely have an impact on the mattress industry. Back in March, we took a closer look at the relationship between the housing and mattress markets. Now, with the tides officially beginning to shift, we wanted to share an update to help retailers better plan for the year ahead.
How To Win The Online Mattress Shopper
More consumers are shopping online than ever before. But are you engaging with them effectively?
After years of continued growth and a boost from pandemic-era changes in consumer behavior, online retail sales are expected to hit a major milestone this year. That’s according to FTI Consulting, which recently issued a prediction that ecommerce sales will exceed $1 trillion in 2022. By the end of this year, the firm expects that online sales will make up 22.1% of total retail sales—a big jump from the 15.2% share it held back in 2019. But just because more people are shopping online, that does not mean that any old digital strategy will do. Today’s retailers need to be tactical about how they engage with consumers online. Amidst these shifting buying habits, a new survey from Colonial is shedding light on how mattress retailers can better understand and communicate with online shoppers.
The Relationship Between Climate Change And Sleep
The environmental crisis is hurting our sleep, but can more sleep be part of the solution?
When you think of climate change, sleep may not be the first word that comes to mind—but the relationship between the two may be clearer than you would expect. According to new research, climate change is already making us lose sleep, and not just because of stress. Rather, rising temperatures are making it more difficult to fall and stay asleep, robbing us of much needed shut-eye. On the other side of the coin, some environmental experts have posited that sleep may also be part of the solution—and that by further prioritizing sleep, we can help reshape society to not only be healthier but more environmentally conscious as well.
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