February 17, 2022
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How A Class Action Lawsuit Is Illuminating The Bedding Industry’s Most Pressing Challenges
A new class action lawsuit is bringing into focus some of the key challenges facing the bedding retail industry right now. According to the details of the case, Sleep Number is accused of misleading investors about its preparedness in the face of supply chain disruption—and subsequently causing financial damages for investors when it was not able to meet sales estimates. While the ramifications of this particular legal battle remain to be seen, the details of the case illuminate how difficult the landscape is for bedding manufacturers and retailers right now—and point to key assets that will help them navigate the year ahead.
Improving Website Readability With Flesch Reading Ease
From high schoolers to college grads and PhDs to retirees, consumers from all walks of life need to access retail websites. The design and words used on a website created to sell a product should be simple. In general, copywriting that grabs attention is clever and interesting, but easy to understand. There are numerous factors to consider when designing your site and evaluating readability. One of them is the Flesch Reading Ease measurement. We are diving into what that is, where it started and what to consider when increasing readability.
Segmented Sleep: Solution Or Fad?
It is objectively true that the world we live in today is very different from the world people lived in during the industrial revolution—a time of economic change when many of the norms and structures of our culture today were reworked to enable larger scale production of goods. But the complete upheaval of daily life over the past two years has many people similarly rethinking how we do almost everything, now that we are fully submerged in an era of computer technology, environmental shifts and global pandemic. From reevaluating our views on work to the structure of schooling, sleep is no exception. Reading this quippy sleep piece in the Times piqued our editorial team’s interest in a “technique” referred to as segmented sleep. A positive spin on insomnia (maybe), or a way to reinvigorate rest (probably not), the mini-trend felt worthy of further investigation. So we sought to determine what segmented sleep really is and if it’s something worth trying—especially if you can’t quite get on the right sleep schedule these days.
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