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eNews

April 28, 2022

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Click here to get Sleep Retailer eNews delivered straight to your inbox.


PODCAST | The Look Company on Retail Visuals

For this episode of the Sleep Retailer Podcast, we’re joined by Cindy Williams. As the director of business development at the Look Company, Cindy helps manufacturers and retailers transform their spaces with eye-catching visual displays. She shares her unique insight on the shifting trends in the mattress retail space, the value of visual engagement—and why we need to move beyond the idea of retail as a promotional environment.

“That has always been a really big challenge to the industry; the retail stores tend to still be quite a lot about promotion, what’s on sale, that type of thing…But once [a consumer] walks into the space, how can they actually be exposed to a story just like they would be online? How can we use visuals and graphics around the store to give them beautiful, vivid imagery to look at—with a story that leads that consumer from place to place and tells that story instead of just bombarding them with information?”

Listen to our full conversation on Apple Podcasts, Spotify or download here.


The Train Track Theory Of Merchandising

THERAPEDIC INTERNATIONAL- Photos of furniture showroom

+ How To Implement The Approach In Your Store

Brought to you by Therapedic

Mattress merchandising is difficult. With an abundance of products and so many unique features for consumers to get excited about, it’s tempting to floor a single item that is trending.  However, this can derail your sales. Instead, merchandising in collections creates a more integrated selling story that will help you or your RSAs to lead the customer through.

Continue reading here


What Does It Really Mean To Get Quality Sleep?

Shot of a young woman waking up in bed in the morning and stretching

Understanding how to measure sleep quality and what can disrupt it.

You go to bed at 11:00pm and wake up at 7am, that means you got 8 hours of sleep, right? But was it good sleep? While the topic of sleep once focused solely on duration, the conversation as of late has shifted more towards the concept of sleep quality. In fact, Mattress Firm has even created a whole marketing campaign around it, tapping actor Liev Shreiber to outline the pitfalls of so-called “junk sleep” in its latest ads. But is there a way to really measure sleep quality? 

Continue reading here


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April 28, 2022/eNews
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Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows: Sleep Retailer c/o Blue House Sales Group, LLC based at WeWork, 1835 7th St. NW, #210, Washington, DC 20001.

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Sleep Retailer © 2023. All rights reserved.

PODCAST | The Look Company on Retail VisualsApril 22 – 28, 2022
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