April 28, 2022
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PODCAST | The Look Company on Retail Visuals
For this episode of the Sleep Retailer Podcast, we’re joined by Cindy Williams. As the director of business development at the Look Company, Cindy helps manufacturers and retailers transform their spaces with eye-catching visual displays. She shares her unique insight on the shifting trends in the mattress retail space, the value of visual engagement—and why we need to move beyond the idea of retail as a promotional environment.
“That has always been a really big challenge to the industry; the retail stores tend to still be quite a lot about promotion, what’s on sale, that type of thing…But once [a consumer] walks into the space, how can they actually be exposed to a story just like they would be online? How can we use visuals and graphics around the store to give them beautiful, vivid imagery to look at—with a story that leads that consumer from place to place and tells that story instead of just bombarding them with information?”
Listen to our full conversation on Apple Podcasts, Spotify or download here.
The Train Track Theory Of Merchandising
+ How To Implement The Approach In Your Store
Brought to you by Therapedic
Mattress merchandising is difficult. With an abundance of products and so many unique features for consumers to get excited about, it’s tempting to floor a single item that is trending. However, this can derail your sales. Instead, merchandising in collections creates a more integrated selling story that will help you or your RSAs to lead the customer through.
What Does It Really Mean To Get Quality Sleep?
Understanding how to measure sleep quality and what can disrupt it.
You go to bed at 11:00pm and wake up at 7am, that means you got 8 hours of sleep, right? But was it good sleep? While the topic of sleep once focused solely on duration, the conversation as of late has shifted more towards the concept of sleep quality. In fact, Mattress Firm has even created a whole marketing campaign around it, tapping actor Liev Shreiber to outline the pitfalls of so-called “junk sleep” in its latest ads. But is there a way to really measure sleep quality?
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