April 14, 2022
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Measuring In-Store Retail Success
Which metrics to monitor and the tools to help you do so.
There is no doubt that brick-and-mortar retail remains as important as ever. According to Coresight Research, retail store openings outpaced closures in 2021—with openings seeing a 3% increase from 2020. Today’s consumers still want to shop in-person, but with the prevalence of convenient online options, they’re no longer willing to just shop anywhere. As retail shopping habits have evolved, it’s been increasingly important for retailers to refresh their strategies to keep up with shifting demands. From advertising and marketing, to merchandising and in-store layout, many retailers have had to revitalize key aspects of their business. But how do you know what’s working and what’s not? Today, there are plenty of tools to help you measure the impact of your new strategic efforts.
Health & Wellness Marketing Claims
How to responsibly promote the health and wellness benefits of your products.
With the rise in consumer demand for so-called health and wellness products AND sustainable solutions, every company wants to say they have the answer—and every shopper wants to believe they can find simple, affordable and easy solutions to their challenges. But, unfortunately, unsubstantiated claims run rampant in the sleep industry and beyond. There are credible, do-good brands too, and the market for authenticity is holding companies more accountable to their statements—but factors like limited regulation on claims, social platforms that obscure brand names and other marketing tactics can easily obscure the truth. This story aims to establish why so many claims fall through the cracks, while also highlighting brands and companies doing the hard work of conducting real research and developing products and solutions based on data.
Nighttime Light May Be Hurting Your Sleep—And Your Health
Exploring a new study and what you can do to combat light leak sleep problems
Many people know how difficult it can be to fall asleep in a brightly lit room, but did you know that even a little bit of light could be messing with your shut-eye? According to a new study, not only can a moderate amount of light disrupt your sleep—it can also lead to poor sleep quality, weight gain and in some cases, eye strain. From sleeping with a night light, living in a bustling city where the lights outside your window never completely go out. to sleeping with the TV on, it can be hard to prevent light from seeping into the bedroom during our sleeping hours. Some of the habits people might think help them sleep better, may not. We’ve dug into the studies and also thought through products and habits that could help combat this issue.
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