By Elaina Hundley
Finding the right pillow is a critical to achieving healthy rest. Essential to spine health, pillows help keep the upper body in alignment as we sleep. When determining which pillows to stock and introduce to shoppers in your store, it’s crucial to understand the breadth of products available, offer a diverse sampling of those products and assist the customer in finding the proper fit for their body type and preferred sleeping position. Pillows can also help relieve sleep woes like sleeping hot and snoring—and, as a result, all of those factors are useful to keep in mind when assisting a customer. The following brands have distinctive approaches to pillow construction, and offer unique solutions that help shoppers sleep more comfortably and soundly throughout the night.
Protect-A-Bed offers a tailored approach to pillows and an extensive portfolio of products to chose from. To help consumers more easily navigate all of its options, Protect-A-Bed also provides its retail partners with access to its Sleep Tailor program. This high-tech in-store system analyzes multiple data points to recommend pillows that provide the alignment and preferences ideal for the user. By providing data-driven recommendations, the program helps narrow the search and make the decision easier on the shopper. One stand-out option in the company’s portfolio is its Luxury Adjustable Pillow system. Made with a sturdy microfiber fill that can be removed, it allows the sleeper to adjust the pillow’s height and firmness to better support their head and neck. The Cooling Breathe-A-Vent mesh side panel promotes fresh air circulation through the pillow, while the cover is made with hypoallergenic, moisture-wicking Tencel lyocell fibers to help the pillow stay clean, dry and dust mite-free.
Malouf’s Z Pillow collection provides retailers with an extensive range of product options. Using materials like cotton-encased down blend and gelled microfibers, the brand’s portfolio is made up of pillows that are diverse in both look and feel. The company carries a variety of models made from its proprietary ActiveDough foam, which delivers the quick-response feel and superior support of latex, plus the contouring relief of memory foam. Infused with gel to draw heat away from the body, ActiveDough foam offers a cooler, more comfortable sleep. And because it is unscented and hypoallergenic, it is a great option for customers that have allergies or asthma. More recently, Malouf also introduced its customizable Triple Layer Down pillow, which uses a down top and bottom layer, a more supportive inner core made of down feathers and is covered with a natural cotton cover. As an added selling point, five dollars from each Triple Layer Down pillow purchase supports survivors of child sex trafficking, the Malouf Foundation's flagship cause.
Blu Sleep’s pillows are designed to really pop on the showroom floor. Offering two distinctive pillow lines that correspond with the brand’s two mattress collections, Blu Sleep uses water expanded memory foam to give its pillows a medium, not-too-soft and not-to-firm comfort feel. Drawing inspiration from the beneficial effects of aromatherapy, the brand's Essential Oil Collection is available with the choice of five unique scent infusions—including Lavender, Chamomile, Eucalyptus, Citrus and Green Tea. The pillows in this collection are also dynamically designed to adapt to the curves of the head and neck, and feature a temperature-neutral dual sided cover for added comfort. Similar to the Essential Oil Collection, Blu Sleep’s Nature Collection is a colorful line-up that employs natural oils and is inspired by the enchanting beauty of nature. Offering a highly breathable and luxurious sleep experience, the collection includes the Aqua Gel, Ice Gel, Vitality, Bio Aloe, Vita Gel and Aquafoam models.
PureCare’s pillow portfolio has something for every shopper and every budget. The company’s new Fabrictech branded pillow collection features a range of comfort and construction options that retail between $30 and $70. The five-piece line includes two different cooling pillow options, a bamboo memory foam puff pillow and a sculpted memory foam puff pillow that is ideal for side and back sleepers. The final addition to the collection is the SoftCell Lite, a simplified take on PureCare’s successful SoftCell pillow with a two-in-one, reversible design and signature chambered top construction. Offering the choice of two unique comfort feels, PureCare’s popular Body Chemistry SoftCell Select Reversible Hybrid Pillow delivers advanced wellness benefits. On one side, it ensures added neck and shoulder support with a section of extra Identically Down (i.d.) fill while the other side features pressure relieving temperature-neutral memory foam. By featuring Celliant fibers in the cover, the pillow promotes a temporary increase in blood flow, faster recovery from physical activity and more restful sleep by absorbing and recycling the energy emitted by the human body.
Offering a choice between its Moisture Wicking collection and Refreshing Cool Touch collection, Bedgear has a personalized philosophy when it comes to pillows. With profiles ranging from 0.0 to a tall 3.0, the brand’s collections are designed to support consumers of all shapes and sizes—in addition to balancing sleep temperature. The Cool Touch line is meant to appeal to the hot rock in the bedroom and offers a softer feel model called the Storm Series, a multi-feel firm on one side, soft on the other model called the Solar Series and finally, a firm model called the Galaxy series. By using heat deflecting Ver-Tex fabric, each pillow remains cool to the cheek throughout the night, stabilizing the sleeper’s resting temperature. Alternatively, the Moisture-Wicking collection is made for more neutral sleepers. Using Dri-Tech fabric, this collection helps neutral sleepers whose temperatures may still fluctuate throughout the night maintain greater consistency. This collection comes in the M1X Series version which offers a firmer comfort feel and the softer M1 Series version.
All of The Pillow Bar’s pillows are hand-crafted, one at a time, by trained pillow makers that customize each one to match an individual’s sleep style, height, shoulder size and age. With models for travel and models for home, The Pillow Bar can meet the pillow needs of nearly any type of customer. The brand offers pillows made with materials including down, down alternative and has specifically developed pillow lines for different sleep styles: side, back and front. The brand’s special travel line, the Jetsetter collection offers a “heads up” version, a down alternative version and the classic down-filled version that comes in a regular or large size. The Pillow Bar’s Down-Alternative Jetsetter Mini Pillow was recently recognized as one of Oprah’s favorite things of 2018. Priding itself on the care with which each product is made, The Pillow Bar delivers a truly luxurious and personalized sleep experience to each individual end-user.