The New Luxury Mattress Market

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As sleep continues to evolve into a coveted status symbol, retailers are jockeying to get their share of the growing luxury bedding market—and manufacturers are providing them with a variety of options. These mattress brands focus on the tantalizing benefits of handmade quality and high-end, fashion-forward tailoring. The luxury aesthetic of these artisan pieces go above and beyond beautiful styling; they reflect the superior quality of the materials and construction within. Fortified by decades (and in many cases, more than a century) of experience, these luxury mattress producers deliver high-end collections to help retailers connect with a booming niche market of truly discerning sleepers.

1. Spring Air

Spring Air; Chattam & Wells; Product Focus Founded by mattress visionary Francis Karr, Spring Air has been inspiring the public to reach for better sleep, innovation and comfort since 1926. Perfectly illustrating such endeavors is the company’s recently revived Chattam & Wells luxury brand. Originally introduced in 1996 and brought back last year to great acclaim, Chattam & Wells exemplifies opulence and style. Making zero compromises on components, Chattam & Wells uses ultra high density foams, high end latexes, and lots of natural materials and wools to handcraft a mattress that is built to last and is as amazing to look at as it is to sleep on. Finished with the brand’s sophisticated palette of muted taupes, grays, silvers and ivories, as well as the brushed steel label featuring the brand name and the original crown design, each Chattam & Wells bed marries a rich history of traditional craftsmanship with fresh, modern aesthetics.


2. Marshall Mattress

Marshall Mattress; Bespoke by Marshall; Product FocusPioneer of the modern pocket coil, Marshall Mattress takes its esteemed history seriously. Founder James Marshall revolutionized the mattress industry with his coiled-based mattress more than a century ago. Best encompassing Marshall Mattress’ attention to both handmade quality and high-end looks is the Bespoke by Marshall collection. Handcrafted in Canada and retailing for $7,999–$15,999 in queen, the three-model line blends exceptionally high coil counts with the best naturally sourced materials like New Zealand wool, eucalyptus Tencel fiber and OEKO-TEX certified Belgian damask. Employing meticulous skill and care, the company’s master craftspeople build each mattress individually, ensuring superior quality control at each step of the process. Not only is the finished product treated as a piece of high-end furniture in its own right, but Marshall Mattress’ continuing commitment to excellence benefits consumers with a phenomenal sleeping experience and provides retailers with a bed that truly shines on the showroom floor.


3. Shifman Mattress

Shifman Mattress; Master's Collection; Product FocusSince 1893, Shifman Mattress Company has been manufacturing mattresses with the belief that quality, integrity, craftsmanship and attention to detail are what set it apart from the competition. The company’s Masters Collection perfectly embodies this philosophy with its two-sided construction for longevity and maintaining an even, durable sleeping surface; superior innerspring and Shifman’s signature eight-way hand-tied boxsprings for optimal support; and natural, luxurious materials for breathability and thermoregulation. Completed with stately brass corner guards and a true hand-tuft that prevents shifting and bunching, the Masters Collection distinguishes itself as a haven of comfort. Each mattress is finished, inspected and packed by hand to ensure the highest quality control, showcasing the company’s pride in its products. Constructed with meticulous care and thoughtful consideration of even the smallest elements, Shifman mattresses clearly convey that beauty goes well beyond the surface.


4. Eastman House

Eastman House; Chittenden & Eastman; Founders Collection; Product FocusPriding itself on its 150-year mattress-making legacy, Eastman House continues its passionate commitment to handcrafting the highest quality sleep products. By merging the best of traditional mattress making and design with advancements in sleep technology, the company focuses on the ergonomics of sleep—as both an art and a science—in its premium mattresses. Now Eastman House is paying homage to its founding fathers with its new high-end Chittenden & Eastman label. The new seven-bed line, aptly named the Founders Collection, emphasizes natural materials that promote healthy sleep and features hybrid construction with hand-tufting, pocketed coils, buoyant layers of Talalay latex and an exclusive tri-zone Talalay latex with more support in the center. Organic wool in a heavy-blistered, knit ticking assists with temperature regulation while the collection’s centerpiece model, the Masterpiece, adds a two-inch layer of natural latex for additional comfort. The Founders Collection touts a classic aesthetic that presents gracefully on the showroom floor.


5. Vispring

Vispring; Product FocusWith a storied past that dates back to 1901, Vispring remains true to the philosophy of its founders: build the most comfortable, luxurious mattresses possible using the finest natural materials. Each mattress is made individually to order and entirely by hand, employing knowledge and skill passed down from generation to generation. By crafting customized bespoke creations, each mattress is made specifically to suit those that will be sleeping upon it. Pairing the best of the best in materials—including Platinum-certified Shetland wool—with the company’s hand-nested Vanadium steel springs, Vispring’s respect for exceptional quality is evident. The bed’s exterior reflects the care given to the interior, featuring genuine hand side-stitching, hand tufting and tape edging, all creating Vispring’s signature, voluptuously contoured and sumptuously smooth surface.


6. Kingsdown

Kingsdown; Vintage Collection; Product FocusUnparalleled craftsmanship has always been a hallmark of Kingsdown mattresses, but what sets the company apart from the masses is its dedication to science-backed innovation. Decades of sleep research has given Kingsdown a deeper understanding of the impact sleep has on the quality of life, motivating the company to rigorously test each end product before releasing it to the public. Exemplifying the company’s commitment to using only the best components combined with meticulous artistry is Kingsdown’s Vintage Collection. Boasting an impressive array of 11 models, each Vintage Collection bed is handcrafted using only the finest natural materials including cotton, New Zealand’s Joma wool, silk and latex. These natural materials combined with high-end finishes like inverted luxury seams and traditional hand-tufting result in an exquisitely luxurious mattress that strikes a unique balance between modern sleep science and traditional craftsmanship, elegance and simplicity.