The Merits Of Cross-Merchandising With Bedroom Furniture

By Elaina Hundley

As the pandemic continues, many consumers are bracing for a long winter at home and continuing to update their rooms, including the bedroom. But even before the pandemic, consumers were already becoming more accustomed to seeing the mattress as part of a full bedroom set-up. Aspirational room vignettes create a more engaging showroom and give consumers the opportunity to visualize products in their own home. And when customers are presented with a mattress, bed frame and headboard all at one time, it makes it easier for retailers to add to the sales ticket. From the bed frame and headboard to footboards and nightstands, the following companies offer product portfolios that go beyond bedding and mattresses to deliver complete bedrooms. 


Boyd Sleep


Offering architecturally-inspired contemporary bedroom furniture, Boyd Sleep’s extensive portfolio of Arkotec bedroom furniture includes upholstered platform bed and nightstand options. With a dozen new platform bed styles and accompanying nightstands, the lineup comes in trendy colors and fabrics that will appeal to a wide range of consumers.  Bold curving lines and geometric forms are hallmarks of the collection, reflecting symmetry and harmony and adding calm and tranquility to any bedroom décor. The collection also includes six new Arkotec daybed models, reflecting the growing trend towards smaller living spaces with adaptable interiors. Each Arkotec daybed includes an extra trundle for additional sleeping or storage. Nightstands are available in an assortment of finishes including Reclaimed wood, Cherry, Ebony and Ivory and include optional two-port USB connectivity. Arkotec nightstands are easy to assemble and ship flat-packed direct to consumer.  Rounding out the collection are two new storage drawer beds. UPS-able and ready to ship, Arkotec storage beds provide modern storage convenience.   

Visit boydsleep.com


Classic Brands


Classic Brands' Infinity Modern furniture collection features over 100 products built for both ecommerce and brick-and-mortar retailers. These high quality pieces offer contemporary style at affordable prices. Built for versatility and easy assembly, the entire collection is made to ship by small parcel. An example product line within the collection, Post and Beam, includes a solid pine wood frame platform bed alongside a solid birch wood night stand, four-drawer and six-drawer dressers and a two-drawer hutch with thoughtfully placed USB ports—all available in both white and walnut. Classic Brands has found that retail sales associates have seen an increase in their average sales when they show bed-oriented furnishings in addition to mattresses at the time the sale is made. When presented together with a mattress, bedroom furniture items can offer consumers a look at an aspirational room set-up—and being able to see all the pieces together and buy all the items at one time makes the purchase decision simpler for the shopper.

Visit classicbrands.com 


Floyd


Taking a vastly different approach from more traditional manufacturers who tout extensive options, Floyd, an ecommerce furniture brand, has produced singular items for each essential need—i.e: the bed, the headboard, the frame—that make up its portfolio of furniture for the whole home. When visiting the brand’s website, consumers are met with a menu bar that includes: Storage, The Sofa, The Bed, The Tables, The Hardware, The Goods and Bundles.  In the dropdown below The Bed, options include The Headboard, The Bed, The Framework, The Mattress and more. When selecting an item like The Headboard, the consumer is then taken to a product page that features one design in multiple color ways.  While this limits choices, the brand’s products have a clear and specific look—clean lines, classic wood tones—that could work with numerous aesthetic styles. For the overwhelmed and decision-fatigued consumer, Floyd’s pared down options will likely offer relief and an uncomplicated way to reinvent the bedroom.

Visit floydhome.com


Malouf


Supporting the retailer’s ability to introduce furniture into the showroom, Malouf offers high-quality bed frames and headboards in modern, transitional designs. The brand has seen partners who include furniture on the showroom floor increase sales—in some instances, retailers see small lifts and for others, adding furniture can quadruple sales year over year. With a variety of price points to work with, from promotional pieces and business drivers to high-end luxury pieces with strong margins, Malouf provides valuable products as well as the expertise to back them up. Offering easy-to-upload datasheets, online MAPs to protect retailer margins and an online wholesale resource center for easy ordering and marketing assets, Malouf supports its partners by drop-shipping any items in the brand catalogue. The pieces arrive together in beautiful packaging with minimal holding and shipping costs for the retailer.

Visit maloufsleep.com


Modway 


From headboards and bed frames to nightstands and rugs, Modway offers one-stop shopping for furniture and mattress needs. With unique styles ranging from mid-century to modern to vintage glamour to rustic farmhouse, Modway always stays on-trend  by making frequent updates with new collections and designs that add to its expansive bedroom furniture portfolio. In particular, Modway recently introduced Dawn, a velvet headboard with an arching silhouette available in eight color wheels and three sizes. Additionally, its new Bridgette Bed features a wooden platform base and a tufted headboard, bringing the perfect touch of mid-century design to a bedroom. Showcasing bedroom vignettes in the form of headboards, bed frames, bedroom furniture and even rugs tends to drive mattress sales. Customers are inspired to revamp their bedroom collection when they see a nicely styled bedroom that they can emulate, along with a supremely comfortable mattress. Modway services both brick-and-mortar and online retailers with fast drop shipping and no order minimums. 

Visit modway.com