Diversifying the Eco-Friendly Segment
Over the past decade, we have seen the organic product market grow increasingly prevalent across the board—and bedding is no exception. Today there are more environmentally-conscious mattress choices than ever before. Whether they’re looking for certified organic or simply natural, high-end luxury or an entry-level price tag, there is an eco-friendly option for every kind of mattress consumer.
With such a variety of choices and claims, how can retailers select which products to add to their showroom floors? We’ve highlighted a diverse list of manufacturers that are committed to offering high-quality, eco-friendly bedding.
Boasting a long line of certifications that range from USDA Organic and WOOLMARK to Oeko-Tex 100 and GOTS, Sleep & Beyond is committed to its vision of providing the highest quality organic bedding at the most competitive prices. Utilizing organic wool from sheep raised in the Kyrgyz Republic, Sleep & Beyond crafts all natural, chemical-free products designed to promote deeper, more restful sleep. Wool is inherently hypoallergenic, antibacterial and fire resistant. Naturally temperature regulating, it promotes enhanced airflow that eliminates the possibility of overheating. Because of this exceptional breathability and moisture-wicking property, wool has the added advantage of also being dust mite-, mold- and mildew-free, making it a perfect bedding choice for those who suffer from allergies.
Naturepedic offers a comprehensive portfolio of certified organic sleep solutions for the whole family—from crib mattresses to full sleep systems. The company’s EOS mattress adds to the unique benefits of healthier, natural materials by offering advanced customizable comfort and support. With no chemical flame-retardants nor toxic adhesives, the EOS is Global Organic Textile Standard (GOTS) certified. The cotton used is grown without synthetic pesticides or GMOs and the wool is certified organic and gathered from humanely treated sheep. The individually encased coils in the bottom support layer isolate movement and lessen motion transfer, while the entire system provides superior temperature control by allowing greater heat transfer. The EOS further enhances these selling points with customizable features. Consumers can personalize their comfort level with a choice of either plush or firm encased coils, and a comfort layer of soft, medium or firm certified organic latex or soft microcoils. With a modern, European aesthetic and easy box shipping, Naturepedic’s EOS Collection bolsters all of the benefits of an organic bedding product with distinct features that will broaden its appeal to a wide range of consumers.
Priding itself on being green before “being green” became popular, Shifman Mattress Company has—from its creation—focused on using only the highest quality natural materials. The finest, apparel-grade, all-natural cotton is processed onsite to ensure that it meets Shifman’s quality standards. Recognized as the optimum mattress filler, cotton lasts longer than other materials and is known for its breathability. These upscale beds are handcrafted with New Zealand Joma wool, imported Italian twine made from hemp, the finest grade spruce lumber from sustainable forests and recycled steel springs. Shifman’s opulent Cezanne mattress utilizes all of the above natural materials as well as incorporates layers of plush pashmina cashmere and natural talalay latex foam to provide gentle orthopedic support for the ultimate sleeping experience.
Committed to offering consumers the finest organic latex bedding, all of Organic Mattresses Inc. products are made with high-quality, certified-organic materials and backed by a long list of rigorous certifications. OMI’s customers receive the coveted “Purity Guarantee” that says, “If you find a product purer than ours we will give you our mattress for free.” The company recently doubled its number of third-party certified offerings with the introduction of the OMI Certified-Organic Collection. With twelve beds that adhere to the premium Global Organic Textile Standard and feature a fully certified-organic Dunlop latex core, this collection provides consumers with a level of choice that is not often associated with this niche of the market. The company further expanded its environmentally conscious offerings with the nine-bed Naturals by OMI, designed for consumers looking to reduce harmful chemicals in their home, but are not interested in going fully organic—a fast-growing segment of the healthy-lifestyle market. Handcrafted in the United States using Oeko-Tex-certified latex and fabric, the Greenguard-certified Naturals by OMI collection is pack-aged in UPS-size cartons, making it easy for retailers to deliver and store in their warehouses.
As more information about the dangers of off-gassing are revealed, some mattress companies are playing catch-up with an increasingly educated public. But Vispring has been refining the subtle art of pairing the perfect combination of spring size, tensions and resilience with the finest materials nature has to offer since 1901. The company has never wavered from its original philosophy of using the best craftsmanship and quality materials to produce the finest beds in the world. Vispring’s luxury beds are crafted by artisans using 100% Platinum Certified British fleece wool, Turkish long-fiber cotton, cashmere and European horsetail, untwisted by hand. Natural fibers are hypo-allergenic, breathable and ten times more absorbent than synthetic materials, regulating body temperature and ensuring a naturally healthy night’s sleep. The fibers are expertly blended and hand-teased before being laid over individually pocketed Vanadium steel springs. The result is an exceptionally harmonious blend of strength and softness, comfort and support—offering consumers a naturally luxurious option.
6 Gold Bond
In response to increased consumer interest in natural products, Gold Bond teamed up with Vystar Corporation to develop the new Brilliance Collection. This six-bed line-up features Vytex natural rubber latex, a first-of-its-kind material. By removing the allergy- and odor-causing proteins and non-rubbers from the raw material, this unique component retains its positive physical attributes and sustainable properties while eliminating any harmful features. The latex remains durable and resilient, providing superior comfort and support in addition to being eco-friendly. Boasting a bold, eye-catching aesthetic along with a dual latex and natural story, the Brilliance Collection offers retailers a trio of successful selling points to help them differentiate themselves from competitors and operate at higher margins.