Bed Linens: No Longer an Afterthought

While the mattress is an important factor in the sleep equation, it’s crucial not to lose sight of the bigger picture. Sleep accessories, especially bed linens, serve an integral role in the nuances of selling sleep. Good sheets work in conjunction with a mattress to enhance the sleeper’s experience. And by stocking bed linen assortments, retailers can create a one-stop shopping environment to increase their revenue, strengthen connections with their customers and give shoppers a reason to return to a store more frequently to update bedding for appearance, seasonal use or specific problem-solving solutions.

Manufacturers today are putting an enormous amount of thought and innovation into their textiles—from temperature regulation and performance fibers to eco-friendly materials, health benefits and fantastic fits—creating unique stories that provide clearer choice for consumers. No longer just an afterthought, bed linens have earned their place at the proverbial table, enabling retailers to truly sell a total sleep package.

bedgear sheetsbedgear
Dedicated to manufacturing innovative products that assist in giving maximum recovery, bedgear has developed a comprehensive selection of accessories that harness cutting-edge technologies similar to those used in performance athletic wear. The company’s Dri-Tec Performance Sheets are no exception. These linens utilize bedgear’s exclusive Dri-Tec fabric and Air-X mesh sidewalls and hems, all of which aid in improved airflow and temperature regulation, resulting in an enhanced sleeping experience. The lightweight, functional fibers are body-conforming, draping softly without clinging, and allow for reduced motion transfer between sleeping partners. Sporting high recovery core compression bands, fitted sheets grip mattresses without bagging or bunching and easily accommodate power bases.

PureCare Elements SheetsPureCare
PureCare has raised the bar when it comes to health and wellness oriented top-of-bed products. The company’s popular Elements sheet collection is comprised of four distinct offerings (Terrene, Lumen, Halio and Glacies). Each boasts unique properties tailored to address different types of sleepers. Combining soft bamboo rayon with luxury cotton, the Terrene collection provides an inherently anti-microbial surface. The Lumen collection features Celliant, a technical fiber that absorbs and stores energy from the body, releasing it back during sleep to increase circulation and balance body temperature. Designed to nourish the body while reducing inflammation, PureCare’s Halio collection uses Seacell, antioxidants derived from high quality seaweed mixed with natural cellulose. The company’s newest edition to the Elements line is Glacies, a collection that features PureCare’s proprietary, mineral-based FRIO cooling technology with ultra plush Tencel threads resulting in a luxury, responsive textile that cools five times faster than polyester. Each line is made with a focus on detail and quality, highlighting a superior fit, luxurious fabric and the advanced performance technology that will truly enhance the sleep experience.

Malouf Woven SheetsMalouf
Under its Woven brand, Malouf has curated a robust sheet collection that spans the price spectrum and includes a multitude of fibers. Consumers may choose a classic cotton percale, try eco-friendly Bamboo or splurge on luxurious French linen. Malouf’s newest addition to its sheeting line-up is the TENCEL collection. These sheets boast the benefit of being a botanically-derived fiber coupled with the company’s award-winning closed loop manufacturing process. “Tencel represents a new trend in textiles that utilizes natural resources for a high level of comfort,” said Mike Douglas, general manager at Malouf. “With the success of our bamboo sheets, we’re expecting the TENCEL sheets to leave an impression in our product family due to its soft, eco-friendly properties.”

Naturepedic SheetsNaturepedic
Expanding its already comprehensive portfolio of certified organic mattresses and bedding products, Naturepedic recently introduced its first foray into sheeting with its Organic Luxury Sheet Set. The 300-thread count sateen sheets are made from 100% organic cotton and are GOTS-certified. Available in ivory or white, the sheeting features a lovely checkered windowpane patter that will complement any décor. Committed to protecting the environment through responsible sourcing, manufacturing and business practices, Naturepedic makes healthful sleep a priority and is one the only mattress companies in the country to be certified to the Global Organic Textile Standard (GOTS).

Home TreasuresHome Treasures
Since 1988, Home Treasures has been committed to providing its customers with luxurious, fully bespoke bed linens. As the largest manufacturer of fully bespoke luxury Italian linens in the U.S.A, the company offers a comprehensive portfolio of unique, high-quality sheeting options with both traditional and contemporary styling. The Madison Collection is a sleek, elegant take on the classic hospitality look. Made from 300 thread count, 100% Egyptian cotton and Italian sateen, this line-up features a double satin stitch and a mini flange. Inspired by the design of Greek Doric columns, the Linea Collection combines 100% Italian linen cuff and white Doric lace inset with a 500 thread count, 100% Egyptian cotton, white Italian percale body. To complete the style, Home Treasures offers a blanket and shams made from Pylos, a 100% Italian linen woven in a waffle texture that serves great as a lightweight cover. The Darian Collection is the embodiment of European luxury. This 700 thread count, 100% Egyptian cotton, allover floral Italian jacquard coordinates with the company's popular Villa solid sateen sheeting. The Villa provides lightweight comfort without added weight or heat—offering retailers a sheet option that feels as good as 1,000 thread count, but is available at a lower price point.

DreamFit sheetsDreamFit
Part of the HomTex family of brands, DreamFit has developed a successful seven-degree selling system that assists both retailers and consumers by easily identifying the unique products and characteristics of each program. Starting at one-degree with a quality, basic 100% Microfiber Sheet Set and running up the scale to 100% cotton at the third-degree and a bamboo/ cotton blend at the fifth, the scale ends at the seventh-degree Elite that features 100% American Supima cotton. While the line-up offers a robust range of different fibers that are sure to appeal to a wide variety of sleepers, all of the products feature DreamFit’s patented “Guaranteed to Fit & Guaranteed to Stay On” construction that fits any sized mattress. A natural progression for DreamFit’s assortment, the company recently introduced a new duvet program at the Summer Las Vegas Market that showcases a unique, patented “easy fill” zipper innovation as well as the company’s exclusive Suprelle Fusion breathable fiber technology. Correlating to the seven-degree scale of sheeting, the duvet covers will be sold as sets, including a matching pair of shams. The fourth degree Egyptian Cotton Duvet Set features an 100% Egyptian cotton cover with contrasting piping, offering the softness and durability of extra long staple cotton and a refreshing hint of coolness for warmer sleepers. The sixth degree Tencel Duvet Set is made from 100% Tencel to create a breathable, softer than silk feel and provide refreshing coolness and anti-microbial properties for a cooler and cleaner sleeping experience.

Reverie sheetsReverie
Reverie has developed a line-up of linens that work hand-in-hand with the company’s proprietary DreamCell mattresses and adjustable foundations. Created with Reverie’s engineered RevTex material, the Luxe Performance linens are soft and breathable with inherent moisture wicking and temperature regulating properties, featuring zones of brushed fabric at the top and bottom of the fitted sheet, to hold pillows in place, even when power bases are elevated. Reverie’s Eco Collection is constructed from Tencel sateen, a sustainable fiber derived from the eucalyptus tree that is naturally breathable, hypoallergenic and highly absorbent. Made from 100% GOTS certified cotton yarns, Reverie’s Organic Linens tout a 300TC organic sateen weave with a soft hand that is also hypoallergenic. Designed specifically to address the need for motion base-compatible sheeting, Reverie’s Luxe Performance, Eco Collection and Organic linens are all crafted with a unique, strong elastic construction for a secure fit and are available in sizes that are specifically popular with adjustable power bases, such as split king.

Visit,,,,, and