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Podcast

PODCAST | The Look Company on Retail Visuals

For this episode of the Sleep Retailer Podcast, we’re joined by Cindy Williams. As the director of business development at the Look Company, Cindy helps manufacturers and retailers transform their spaces with eye-catching visual displays. She shares her unique insight on the shifting trends in the mattress retail space, the value of visual engagement—and why we need to move beyond the idea of retail as a promotional environment.

“That has always been a really big challenge to the industry; the retail stores tend to still be quite a lot about promotion, what’s on sale, that type of thing…But once [a consumer] walks into the space, how can they actually be exposed to a story just like they would be online? How can we use visuals and graphics around the store to give them beautiful, vivid imagery to look at—with a story that leads that consumer from place to place instead of just bombarding them with information?”

Listen to our full conversation on Apple Podcasts, Spotify or download here.

April 28, 2022/Podcast
Tags: The Look Company
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https://sleepretailer.com/wp-content/uploads/2022/04/SR-Podcast-Look-Company.jpg 437 800 sleep /wp-content/uploads/2021/09/Sleep-Retailer-Logo.jpg sleep2022-04-28 13:41:142022-05-11 13:46:57PODCAST | The Look Company on Retail Visuals
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Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows: Sleep Retailer c/o Blue House Sales Group, LLC based at WeWork, 1835 7th St. NW, #210, Washington, DC 20001.

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Sleep Retailer © 2023. All rights reserved.

What Does It Really Mean To Get Quality Sleep?Shot of a young woman waking up in bed in the morning and stretchingSR_eNews_HeaderApril 28, 2022
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