For this episode of the Sleep Retailer Podcast, we’re joined by Cindy Williams. As the director of business development at the Look Company, Cindy helps manufacturers and retailers transform their spaces with eye-catching visual displays. She shares her unique insight on the shifting trends in the mattress retail space, the value of visual engagement—and why we need to move beyond the idea of retail as a promotional environment.
“That has always been a really big challenge to the industry; the retail stores tend to still be quite a lot about promotion, what’s on sale, that type of thing…But once [a consumer] walks into the space, how can they actually be exposed to a story just like they would be online? How can we use visuals and graphics around the store to give them beautiful, vivid imagery to look at—with a story that leads that consumer from place to place instead of just bombarding them with information?”