PODCAST | Tempur Sealy on Consumer Marketing
We’re continuing our series on consumer marketing with Tempur Sealy.
This week we’re chatting with Tom Murray, EVP and chief marketing officer for Tempur Sealy. He joins us to discuss how consumers are finally connecting the dots between the mattress and their health and wellness, the importance of keeping a finger on the pulse of consumer purchase journeys and media habits and why Tempur Sealy remains optimistic about 2022.
“To some extent, we have all been beneficiaries of a rampant increase in demand over the last 20 or so months, but it’s not always going to be like that. My sense is that those in the industry who get ahead of it, you know, who fix the roof while the sun is shining, so to speak, are the ones that are going to continue to prosper. And we’re highly focused on making sure that we help retailers get ahead of things.”
Listen to the full episode now on Spotify, Apple Podcasts or download here.
