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Podcast

PODCAST | Nationwide Marketing Group on Consumer Marketing

We’re continuing our series on consumer marketing with Nationwide Marketing Group!

Our guest this week is Amanda Evans, VP of Shopper Marketing for Nationwide Marketing Group. She joined us to discuss some practical and creative ways retailers can engage with today’s consumers. We chatted about the latest trends in consumer search terms, how different stages of the buying journey require different marketing needs, and the value of setting customer expectations across different platforms.


“What we’ve really found is that implementing inventory feeds has been really critical. That’s helped businesses sell and meet those customer expectations. If they know you’ve got three of that particular product, it may be more expensive than what they intended to purchase—but when they see you have none of the one they really wanted, they’re going to step up and purchase the other product. If it’s not a cost decision, it’s saving time, better night’s sleep, whatever it might be, then they’re gonna do that.”


Listen to the full episode now on Spotify, Apple Podcasts or download here.

November 24, 2021/Podcast
Tags: Consumer Marketing Podcast Series, Nationwide Marketing Group
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Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows: Sleep Retailer c/o Blue House Sales Group, LLC based at WeWork, 1835 7th St. NW, #210, Washington, DC 20001.

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