Sleep Retailer
  • News
    • Industry
    • Sleep Shopper
    • Mattress
    • Accessories
    • Marketing
    • Materials
  • Magazine
    • Current Issue
    • Archive
  • Newsletters
    • eNews
    • Snooze News
  • Shop
  • Subscribe
  • About
  • Search
  • Menu Menu
Podcast

PODCAST | Malouf Home on Consumer Marketing

young woman using a smartphone with various icons of smart technology.

The past two years have been quite the rollercoaster. In this new series, we’re exploring how consumer marketing has changed and evolved over the course of the pandemic. What are consumers looking for now? And how can retailers meet those needs to grow their sales?

First up is Malouf Home! We caught up with Scott Carr, marketing director, and Ashlee Willes, brand manager, to talk about how they’re helping retailers meet the consumer where they are and how they want to shop. We discuss picking the right type of content for different products and platforms, understanding the impact of social commerce—and what it means to use their business as a force for good in the world.



“Shoppers want to buy however, whenever, wherever they’re in the market. That could be in-store, that could be online, that could be buy it online pick it up in-store. There’s a lot of shoppers taking the authority of their purchase decisions and saying, ‘Hey, I’m going to go work with whatever retailer is ready to sell me where I want to shop, rather than the old way of doing business where I just go to whoever is selling the product on their terms. Now it’s on my terms.’”

—Scott Carr, Malouf Home marketing director


Listen to the full episode now on Spotify, Apple Podcasts or download here.

November 11, 2021/Podcast
Tags: Consumer Marketing Podcast Series, Malouf Home
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://sleepretailer.com/wp-content/uploads/2021/11/consumer-marketing-GettyImages-1281297414.jpg 534 800 Natalie Rose /wp-content/uploads/2021/09/Sleep-Retailer-Logo.jpg Natalie Rose2021-11-11 15:04:102021-11-11 15:04:10PODCAST | Malouf Home on Consumer Marketing
You might also like
Malouf Releases New Holiday Product Imagery
Malouf Offers Dr. Oz Good Life Products To Retail Partners
Malouf Adds New Accessories To Weekender

FOLLOW US

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows: Sleep Retailer c/o Blue House Sales Group, LLC based at WeWork, 1835 7th St. NW, #210, Washington, DC 20001.

Sleep Retailer is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Sleep Retailer © 2023. All rights reserved.

Snooze News Weekly | November 5 – 11 2021Teenager girl sleeping in a white bed. Alarm clock in the foreground on pile of booksDaylight Saving Time Just Ended, But How Did It Begin?
Scroll to top