In this episode, Michael Magnuson, founder of GoodBed.com, gives us a sneak peek at the company’s new podcast series and shares some key trends impacting the bedding industry right now. As an online resource for mattress shoppers, GoodBed has a valuable vantage point into how consumer behavior has evolved over the years. We chat with Magnuson about how the pandemic has impacted the sentiment around trying in-store before buying, what he thinks the lasting effect of that shift will be on the industry—and how GoodBed is leveraging its resources and reach to help connect mattress shoppers to their local retailers.
“The reality now is very clear—and this was true before COVID but is even more true after—which is that there is a meaningful segment of people for whom visiting a store is not in any way a forgone conclusion. It is something that they have no preconceptions of a need to do it. And therefore, if you don’t show up during their online research journey, if you’re not in the places they’re going to make this decision, it doesn’t matter how high traffic the street is that your store is one because you weren’t on the street where they were traveling when they did their online research. It’s a new world and the media that you have to use to reach these people is changing. If you’re still doing things the old way, then you are missing this increasing chunk of the market which now may even be the majority of people.”