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Podcast

PODCAST | Classic Brands on Consumer Marketing

We’re continuing our series on consumer marketing with Classic Brands.

Classic Brands’ CEO Scott Burger and Chief Commercial Officer Vivian Weng joined us to talk about how their approach to consumer marketing has evolved over the past year and a half. We discuss best practices for collecting product reviews, the importance of testing new ad formats and how to make sure your digital content and merchandising are working together to really engage with the consumer.


“We continue to move towards a full funnel marketing approach, which is really about touching the consumer multiple times on her mattress shopping journey, from the time that she begins her research to the actual moment where she’s making her decision and clicking on that buy button. And that helps our performance marketing. So when you think about marketing that’s really targeting that last piece of that journey to actually convert a consumer, having a full funnel approach where you’re talking to her in the very beginning helps to fuel the ROI of that performance marketing and vice versa. So it kind of works as a full funnel and it helps to enforce your your brand across each stage of the journey which leads to better results.”


Listen to the full episode now on Spotify, Apple Podcasts or download here.

December 2, 2021/Podcast
Tags: classic brands, Consumer Marketing Podcast Series
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Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows: Sleep Retailer c/o Blue House Sales Group, LLC based at WeWork, 1835 7th St. NW, #210, Washington, DC 20001.

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