Episode 27: Motivating During A Pandemic – David Binke

Listen to our full conversation with David on Apple Podcasts or Spotify.

For this podcast series, we spoke with leaders from across the bedding industry to hear what they are doing to support and motivate their teams and themselves during this uncertain time. What are they doing to keep their employees safe? How has their approach to leadership evolved?

In this episode, we talk with David Binke, CEO of King Koil. Over the past few years, David has worked to carefully assemble what he calls a “high-powered, quality team”—one that he was not prepared to lose. So that meant making the decision to keep everyone on staff. Together, the company has been able to not just weather this crisis, but start to prepare for the future as well. In some ways, this experience has allowed David and his team to pause and reflect, and really focus on what King Koil will look like when we come out of this.

“When this first happened, I made the decision to think about the future and not really worry about the past or the problem that’s really out of my control. So I spent a lot of time strategizing, figuring out the next immediate steps and the long-term steps because my belief was that if we went into a panic mode and I spent all my time worrying about how I can save every nickel, we won’t come out of this in the way I felt we need to come out of this… I wanted to be able to be nimble and, when business opens up, catapult on it quickly. We have some very aggressive plans for our retail partners. And, you know, we’ll see if it all comes to fruition. I’m confident it will but, there’s so many unknowns still everyday. You kinda cross your fingers sometimes and hope it all works.”

Listen to our full conversation with David on Apple Podcasts or Spotify.