Episode 25: Motivating During A Pandemic – Bob Naboicheck

Listen to our full conversation with Bob on Apple Podcasts or Spotify.

For this podcast series, we spoke with leaders from across the bedding industry to hear what they are doing to support and motivate their teams and themselves during this uncertain time. What are they doing to keep their employees safe? How has their approach to leadership evolved?

In this episode, we talk with Bob Naboicheck, president of Gold Bond Mattress. This 120-year old family business has been on the front lines of this pandemic. One of the company’s specialities has always been making mattresses with fluid-proof, antimicrobial covers for hospitals, nursing homes and colleges. This has made it an essential manufacturer during this time, as it has ramped up production in this category in order to provide beds for hospitals and emergency healthcare facilities. But Bob was candid with us, saying that the true motivation driving his team right now is survival. For him, keeping their operations up and running was about more than just helping these critical institutions or maintaining sales—it the how the company is able to continue to support its entire workforce as well.

“There were very specific deadlines for these mattresses—there were about 3,000 that had to be delivered over a three and a half week period specific certain days to certain locations. And the dollar unit selling price of the product is a fraction of what our normal line would be that we sell for consumer mattress. We’re doing about 60% of the business we would normally do. And March and April are two of the worst months of the year. So the motivation is survival. You hemorrhage in an operation when your volume goes below a certain amount, when you’re dealing with two of the worst months and you’re only doing 60% of the business, and most of what you’re selling is a low-margin commodity. So we just wanted to ensure that the employees got hours, that we’re able to keep our door open, that we’re able to get supply. It wasn’t easy, but keeping motivated is surviving, keeping an 120-year old family business alive, and ensuring that our employees were able to feed their children.”

Listen to our full conversation with Bob on Apple Podcasts or Spotify.