ViscoSoft is expanding its product lineup at the summer Las Vegas Market with the launch of the Infiniti memory foam mattress program. This new line includes three 12-inch memory foam mattresses that are specifically designed for retailers to use with adjustable bases in their rest test area.
The new Infiniti mattress lineup will be available in a choice of firm, medium and plush support levels. All of the mattresses are built upon ViscoSoft’s own high-density memory foam core, include hand selected support layers and are finished with two inches of the company’s gel-infused luxury foam on top. Depending on the retailer’s marketing strategy, the Infiniti will retail for around $1,299.
“Our pillow and protector program has already gotten a great response from several top 100 retailers who have decided to carry our line and we are absolutely confident that our mattress in-a-box lineup is going to create a new standard for this fast growing category,” explained Harry Costantino, Director of Training and Account Development for ViscoSoft. “The reason is simple; the box represents just a small part of the story. Our line is designed to deliver multiple benefits to consumers as well as our retail partners by taking the principles that our pillows establish and extending them all the way through the entire product line and selling process.”
Partnered with a fully capable TDI and MDI licensed polyurethane plant in Hangzhou, China, ViscoSoft offers greater quality control, better pricing and can be far more responsive to buyer requests than other vendors. The new Infiniti mattress combines these benefits with an eye-catching product that compliments the company’s popular pillow line-up—creating a comprehensive program that that extends all the way from the showroom floor to the customers’ front door.
“Perhaps the beds’ most exciting feature is the ‘cool to the touch,’ Cold Wire Plus olefin blended covers that are coordinated to match with our pillows and protectors,” explained Gabriel Dungan, ViscoSoft owner and CEO. “In fact, we even have a color-coordinated sock-fit cover for people with conventional foundations. Shown in a variety of beautiful and brilliant colors, our Infiniti program adds a level of something that has always been missing in this niche: namely something that is FUN. People have an immediate and positive emotional reaction to pretty colors and you can see it by the twinkle of their eyes the moment they pick up one of our pillows. What a great way to start the sale!”