Therapedic will showcase two innovative new product lines at the Spring High Point Market. Soft-launched in Las Vegas, the TheraLuxeHD and Therawrap2 collections offer two unique stories to enhance retail showrooms. Therapedic is poised to support these releases with compelling new marketing concepts, which aim to visually tell each collection’s story.
Two New Therapedic Lines To Debut At High Point Market Therapedic’s TheraLuxeHD, a four-model, heavy-duty performance line, is designed to accommodate the needs of larger consumers. While the TheraLuxe HD is suitable for any body type, the company utilized the heaviest coils, densest foams and strongest foundation in order to deliver a mattress ideal for consumers with sizable body types.
“In creating the TheraLuxeHD, the objective was to create both an ultra-durable, ultra-plush and ultra-comfortable line,” said Therapedic CEO, Gerry Borreggine. “This new line-up provides a step-up story to our highly successful MedicoilHD collection by providing four more plush and luxurious models that will retail from $1,299 to $1, 999.”
The brand accomplished these goals by integrating extra coils—almost 2,000 for the queen-sized mattress—and using only premium foams, including new high-density gel foam chosen for its resilient and plush feel. Additionally, Therapedic invested in a heavy foundation support and Bekaert’s “Adaptive” fabrics, which are treated with a temperature sensitive polymer to provide a dryer and cooler sleeping environment.
Characterized by its dual-sides and pocketed coils, Therapedic’s new Therawrap2 line is strategically designed to deliver enhanced individual conformance, flexibility and unmatched support. Also the result of next-generation development, the Therawrap2 offers myriad step-up features including copper gel memory foam and a new high-density foam. Both materials provide enhanced elasticity and a lush feel. Like TheraLuxeHD, Therawrap2 also features Bekaert’s Adaptive fabrics to offer consumers a cooler, drier sleeping experience. The four models in this line are expected to retail from $999 to $1,299.
“Therawrap2’s story is one of two-sided luxury, comfort and support,” explained Therapedic Vice President of Brand Relations, Susan Mathes “Along with TheraluxeHD, we are bringing two exciting new solutions to the market.”
In addition to these two new lines, Therapedic will also show its most recent additions to its successful Tommy Bahama collection. Many of the sleep systems within this popular collection have been refreshed with new looks, enhancements and features. For example, several of the innerspring and hybrid models in the line offer the exclusive iFlex Hybrid Quilt, which features over 2,000 micro coils integrated into the quilt. “This unique design, said to be the world’s first hybrid quilt, provides unparalleled support, durability, and breathability making iFlex the most exciting new innovation in the bedding market,” said Borreggine. The newest Tommy Bahama collection starts at $799 in queen size and goes to $1,799.