Therapedic International is unveiling what it believes will be the next big feature in bedding at the winter Las Vegas Market. The company’s new b-Calm mattress line is designed to deliver a unique calming effect through a CBD-infused cover and foam.
“It’s exciting to launch a new line, but it’s especially exciting to bring a new concept to the marketplace,” said Gerry Borreggine, president and CEO of Therapedic.
Short for cannabidiol, CBD is a natural derivative of the cannabis plant that has been clinically proven to impart a feeling of relaxation and calmness. It is the non-psychoactive portion of the cannabis plant, unlike its potent counterpart, THC. By law, CBD products may contain no more than 0.3% THC.
Using a quality source for the CBD oil was important to Therapedic. The new line is infused with oils supplied by a boutique hemp farm that employs the finest ingredients. “It takes good materials to make good products,” Borreggine explained. “We’ve packaged the best of what is available and put it into b-Calm. The product line was designed by our Florida licensee, with Adam Weinman working as the chief product architect. Adam has a great eye for mattress cosmetics, and a terrific sense of what makes a mattress sell at retail. We feel b-Calm will be a big winner to show retailers at this market.”
The new collection is set to begin at $999 in queen and will include three models, one all foam and two hybrids. The distinguishing feature in all three models will be Innergetic CBD-infused graphite latex and the CBD-infused cover. The line will be available to retailers either flat-packed or roll-packed.
To add to the experience in the showroom, Therapedic will be giving away sample cbd relaxation balms manufactured by Seed2System in Colorado. The farm is owned in part by the Mutter family of Doerr Furniture in Louisiana. “Seed2System is a production and distribution company of the highest quality hemp CBD products on the market,” said Shane Mutter, one of the principals at Seed2System. “Since we are a small producer, we are able to manage the process from the seeds we select, to the oils we extract, and then use in the balms and tinctures we manufacture.”
Therapedic will also showcase other new and enhanced product lines at the winter market, including new updates to its popular Bravura, MemoryTouch Hybrid and TheraLuxe HD collections.