In lieu of High Point Market attendance in October, Therapedic International will make its virtual showroom tour available again to retailers to introduce its collections.
The leading bedding producer will provide retailers access to videos of the four new mattress collections filmed in its showroom. Created as a virtual showroom tour, each video is a narrated walkthrough of the new mattress from the inside out, top to bottom, complete with rich and thorough descriptions of key components, features and benefits.
“Through engaging video of our showroom and most recent new collections, Therapedic is ensuring a safe, comfortable and convenient way for retailers to experience virtually our enhanced and refreshed lines that are designed to help drive business through the rest of the year,” said president/CEO Gerry Borreggine.
Distributed through Therapedic’s network of factories, dealer-direct marketing emails and social media, the videos will also be accessible to retailers when they reach out to the company or their local factory sales representative to make an appointment to discuss the offerings.
Beginning with Therapedic’s newest collection: b-calm is a CBD-infused hybrid with a quilted fabric cover and graphite latex top layer, both infused with CBD. The graphite latex layer is heat-resistant, non-absorbent and offers temperature regulation and pressure relief for all night comfort and calming effect. Depending on the model, it also includes cooper gel memory foam, high performance foam layers on top of the Quantum Edge coil unit. Mattress only retail price for this three-model line-up is $999-$1,499.
MemoryTouch a contemporary extension of one of Therapedic’s legacy collections. The new three-model MemoryTouch Hybrid collection has been enhanced with a copper story complete from cover to comfort layers. Copper offers antimicrobial, antifungal and antibacterial benefits that promote a more hygienic sleep environment. Suggested retail price for queen, mattress only for this collection is $799-$1,299.
The brand’s bestselling Bravura collection has been completely updated from aesthetic design to the internal components, which include a Nanocoil layer and foam layers of copper, HyPURgel plush and natural latex for optimal temperature control, superior comfort and support. It also offers enhanced edge-to-edge support to reduce roll-off and minimize movement transfer. This extensive collection retails between $599 and $2,499, queen mattress only.
TheraLuxe HD Ice offers the heavy-duty support of the popular TheraLuxe HD line, now with cooling comfort with multiple layers of superior high-density foam, HyPURgel plush foam and natural latex. The Nanocoil layer offers ultimate sleep comfort for a unique responsive feel, and the Quantum Encased coil provides edge-to-edge support. This heavy-duty, high end offering carries mattress only retail price of $2,699-$2,999.
About Therapedic: Therapedic is a 60-year-old mattress and sleep products manufacturer. Operating on six continents, with over 50 licensees’ products under the Therapedic brand label, it is a recognized top 10 mattress brand. In addition to key channels of distribution including Top 100 retailers, Therapedic top-of-bed products are sold exclusively through Bed Bath & Beyond.