Stepping into the green arena, Therapedic International is set to launch their first ecofriendly collection, aptly named EcoTouch®, at the Las Vegas Market.
“We recognize there is great opportunity for growth in the value priced, eco-friendly bedding segment,” said President and CEO Gerry Borreggine. “We created the EcoTouch line in response to consumers’ desire for quality, environmentally-friendly beds and retailer demand for competitive price points.”
EcoTouch’s most unique features are the various soy-based foam layers. The core is high-density and the inner section is molded with features of ergonomically designed extrusions. The top layer of is a visco with unique surface modifications designed to improve firmness and increase comfort.
Borreggine reports that the 100% breathable EcoTouch line uses open-cell constructed foam, making it fully air-permeable. This allows the foam to sleep cooler; making it more comfortable. Additionally, the soy based foam used in the EcoTouch line has received the Oeko-Tex Certificate of Purity, Europe’s highest honor in laboratory testing for foam products.
“We know that with a new product like EcoTouch, exclusivity is a must,” said Borreggine. “Therapedic has an exclusive with the manufacturer of the foam for this product. We are anticipating that most, if not all of our licensees—domestically and internationally—will manufacture EcoTouch.”
The suggested retail price of the collection is $1,199 to $2,999 in queen. Experience the EcoTouch mattresses collection at Las Vegas Market.
Visit www.therapedic.com.
