Therapedic International is making a statement about its vision for the future with the introduction of five new bed-in-a-box models at the winter Las Vegas Market. Understanding that the bed-in-a-box category’s percentage of the market share has grown steadily in recent years, the company has developed its most innovative boxed beds yet.
As part of this new product launch, Therapedic is unveiling Whisperbed. This collection includes three feature-rich, promotionally-priced hybrid bed-in-a-box sleep systems, made with a coil system from Leggett & Platt.
Based on the strong reception to its recent launch of the American Glory family of mattresses, Therapedic will also show two new opening priced bed-in-a-box systems in that collection. The new additions are set to retail at $599 and $699. As with all of Therapedic’s offerings, the American Glory line offers a strong story of quality and value—and with the new introductions, the line now offers retail pricing from $599 to $1,199.
“The future of the mattress business will be delivered to both retailers and consumers in a box,” said Gerry Borreggine, Therapedic International’s president/CEO. “We feel that with the features, values and price-performance ratios that Whisperbed and the new American Glory sleep systems offer, we will not only play a part in that future, we will help shape it.”
During market, Therapedic will also round out these introductions with a three-model latex PureTouch collection, two new hybrid offerings, four Tommy Bahama beds, two i-Flex quilts and three heavy-duty TheraLuxe HD mattresses.