Brought To You By Brooklyn Bedding
According to a recent Bloomberg article, which cited Centers for Disease Control data on body metrics, the average American is heavier now than at the start of the 21st Century…and edging ever closer to being obese. Despite the statistics—and the sheer number of sleepers who consider themselves to be plus-size—larger size customers have great difficulty finding the right mattress.
Finding the best mattress can be a challenge for many plus-size sleepers, especially as the trend towards one-size-fits-all models have become more popular in the market. Traditionally, larger-size consumers have been told to simply opt for firmer models—but that does not necessarily address many of the unique issues and pain points they experience with traditional beds.
When it comes to providing the best mattress solution for plus-size customers, there are a few things to consider. Here are the top seven issues these consumers reportedly experience.
More Middle Sag In The Mattress
Sag in the middle of any mattress is a common sign that the sleep surface is past its prime. The center of the mattress will naturally begin to dip where a sleeper’s body weight is most concentrated. The heavier the body weight, the quicker this aging progression occurs. Faster than normal deterioration in a mattress can often be linked to poor layer quality and low-density foams.
Solution: A more durable mattress design, whether through multiple layers of high-quality foams, a high-density base foam and/or industrial strength encased coils.
More Softening Of The Entire Sleep Surface
Mattresses that are constructed with lower quality materials will break down more quickly over time. This gradual corrosion has not only a negative effect on the alignment of the spine, hips and neck, but also impacts the overall quality of your sleep.
Solution: Comfort layers that are made from high quality, responsive foams that ensure superior support and longevity.
Decreased Edge Support
Edge support is an industry term that describes the amount of resistance around the perimeter of a mattress. A higher support level delivers a sturdier encasement with a stronger edge, while a lower support level will cause the border of the mattress to sag and fall. This issue becomes more noticeable throughout time, and is exaggerated by a heavier body weight.
Solution: An edge-to-edge support system that combines durable foams and/or high-gauge industrial coils.
Uneven Distribution Of Support Across The Surface
Traditional mattresses are designed to have extra firmness in zoned areas or just around the perimeter for edge support. This is problematic for someone who doesn’t fit the intended body composition for a particular mattress design: most general market mattresses lack the necessary pressure point relief or support for essential joints that plus-size sleepers need.
Solution: A sleep surface that evenly distributes pressure and support across the entire mattress.
Decreased Comfort And Support Over Time
As stated earlier, there is a natural progression of aging that occurs with all mattresses over time—the speed of that deterioration process depends mostly on the quality of mattress materials, frequency of use, and the weight of the sleeper. Telling customers to rotate the mattress to prolong its life merely circumvents the real issues in quality construction and the unique challenges faced by plus-size customers.
Solution: Foams that have been tested for strength and durability, including tear, tension and elongation strength over time.
More Frequent Night Sweats
Plus-size or not, a common nighttime issue involves overheating. Certain types of memory foam or latex can exacerbate the issue by trapping body heat within the mattress. Other factors that influence your body temperature while you sleep include the fabric of your sheets, the number of blankets on your bed and ambient temperature settings. That said, your body mass is one of the most critical factors in determining how hot you sleep—typically, the higher your body mass index, the more heat you produce.
Solution: A mattress designed to promote greater airflow and minimize heat capture, through open cell technology, individually encased coils, phase change molecule technology and cooling gel materials.
Increased Motion Transfer Between Sleep Partners
Motion transfer occurs when one sleep partner moves, and the other person can feel that movement, regardless of proximity. Motion transfer is one of the main causes of sleep disturbance—the heavier you are, the more obvious the problem becomes for you and your partner.
Solution: Individually wrapped encased coils to isolate motion transfer and high-density foam layers to minimize any potential “bounce” effects that can transmit motion.
Brooklyn Bedding took these issues to heart when it set out to develop a new mattress that would better accommodate customers of size. The Titan by Brooklyn Bedding was engineered to provide plus-size consumers with the personalized attention they need when it comes to shopping for a mattress. The company first focused on offering substantial support, delivering extra lift and durability through a two-inch layer of TitanFlex foam. This exclusive foam material adjusts to movement more quickly than traditional memory foam while also providing contouring comfort. The core of the mattress is made with up to 1,024 industrial strength, individually pocketed TitanCaliber springs to deliver targeted pressure point relief and decrease motion transfer. A thicker-than-standard two-inch layer of high density foam is added to the base to enhance the durability of the mattress and reinforce the springs as they compress. To maintain a cooler sleep environment, the Titan also features TitaniumGel and CopperGel infusions and a one-inch top layer of quilted gel memory foam.
Addressing the demands of a niche market can be challenging. As Brooklyn Bedding’s owner and CEO John Merwin is quick to point out, the plus-size market—like the mattress industry—continues to evolve: “Customers of size are impacted daily, by the engineering and design choices of manufacturers and retailers alike. Because we own the factory, we get to own the solution.”
This article originally appeared in Sleep Retailer eNews on July 11, 2019.
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