The Specialty Sleep Association is presenting 19 different companies in its showroom space at the winter Las Vegas Market, including four international debuts.
“The momentum is shifting back to that in-person validation so important in our industry,” said Tambra Jones, executive director of the SSA. “Retailers are experiencing supply chain disruptions and looking for products they can offer and deliver to their customers in a timely fashion. Suppliers have rolled up their sleeves and are presenting solutions, ready to get retailers what they need.”
Making its US debut at the Las Vegas Market in the SSA Sleep Pavilion is the German mattress company Emma—The Sleep Company. One of the largest DTC brands in the world, Emma is introducing three new premium mattress collections at the winter market. Featuring cutting-edge innovations, these new lines will be available to brick-and-mortar retail partners throughout the US.
Next, Covestro Niaga B.V. is bringing its mattress from The Netherlands to make it’s US Debut. Aimed at sustainability, the Niaga mattress is “designed to use again,” explained Ward Mosmuller, director of partnerships and coalitions. “Niaga is the go-to innovation partner for producers and makers who want to design products for circularity. We set ourselves apart through material stewardship, transparency and closing the materials loop. By providing transparency on the materials inside and telling consumers how to return their product, we keep these products out of the trash and are therefore fully circular.” Together with its partners, Niaga designs everyday products with clean and infinite materials and reversible connections only. The Niaga tag makes return easy, which is how the company works to safeguard materials for future generations. The team at Niaga envisions a world in which all products are designed to use again, so they don’t end up in the trash, ever.
Sheela Foam is also making its US debut at the winter Las Vegas Market. With its North American office in Toronto, Canada, this mattress company has manufacturing facilities in India, Spain and Australia. It will have its bed-in-a-box offering on display.
The fourth company, Pelmex, is one of the largest mattress manufacturers in Brazil, with over 70 years of history in the business and five different plants around the country. This market, the company will be showcasing new technologies for the bed-in-box category, with mattresses roll-packed and folded in half to minimize the box size. In hybrid and foam models, the mattresses feature the company’s innovative fabric with graphene, which is water resistant, scratch free. Pelmex will also showcase its newest bed frame, which does not require screws for assembly.
Luxury mattress manufacturer BestRest is rebranding with a new name: Eurolux Living. The company is showcasing two new models at the winter market. Naturalia’s Elite Collection brings together luxurious Italian fabrics and foams with German-engineered pocketed coils and micro-coils, Swiss essential elements infused in the company’s aromatherapy Avent O2 layer and finely-crafted Spanish materials. The Multisens System features 1,250 independent tempered steel multi-coils packed in individual fabric pockets. Offering a variety of high-tech materials and features, these new offerings range from $1,299 to $12,999 at retail.
Baxter BioHealth is introducing a new mattress to accompany its Anti-Aging, AntiOxidant and Far Infrared mattress covers. Designed to work in concert with its mattress covers, the new Baxter BioHealth mattress utilizes a variety of technologies including an ultra-thin, patented and eco-friendly graphine micro-layer for maximum heat-dissipation therapeutics. The mattress also utilizes the latest in ceramic technology; an extra-thin layer provides a superconductive material that works in conjunction with the nano-silver threading woven into the patented mattress covers. This combination of technologies helps minimize free-radical cell growth and increase anti-oxidant conductivity, which reduces the body’s inflammation and cellular aging.
TFS Natural Home by The Futon Shop offers natural and organic furniture made in America. The company’s TFS Honest Sleep mattress and pillow line features 20 mattresses, toppers, and pillows that are in stock and ready to ship. The products are made with an array of natural and certified organic fibers, including horse-hair, wool, cashmere, camel, cotton, along with supportive cores in coconut, hemp, and latex as well as micro coils.
Accessories & More
Say Yes Bedding, a woman owned bedding manufacturer, is also a first-timer to the SSA Sleep Pavilion. The company will showcase natural fabrics with bright and unique printing designs for toddler, teen and adults. “We believe that your bedroom should be as fashionable as it is functional, because it’s not just for sleeping, it’s part of your home décor,” explained CEO and Founder Li Li Kosek. The company offers drop shipping for all its current inventory, in addition to doing private labeling and OEM orders for both United States and international clients. At the winter market, it will present its new 100% cotton double layer yarn comforter set, 100% Cotton Twill printed bedding set and duvet cover set.
Following a successful August debut, Bedline will once again be in the SSA Sleep Pavilion represented by industry veteran, Scott Frisch of Discover Sleep. Bedline is a leading manufacture platform beds, headboards, and mattresses in the EU. Offering a very wide selection of quality platform bases with a unique storage feature, the company will feature a new motorized model that makes storage even easier. “We feel there’s a great opportunity for products made from Spain in the USA market. We are particularly excited about our line of platform beds with storage that are designed for the e-commerce market,” said Ernesto Galan, CEO at Bedline. “Hector Alcantara, our General Manager sees a bright future ahead for our product line in the US market.”
I Love Pillow | I Love Mattress is introducing its new Perfect Fit Mattress and Pillow products at the winter market. Based on feedback from its customers and retail partners, the company designed the new products to deliver increased consumer satisfaction. They combine the brand’s proprietary memory material with a unique 4 in 1 design to provide the ultimate sleep experience.
The Cinch Sleep System from UFP Industrial offers the convenience of an easy-to-assemble foundation kit. It requires no tools, takes less than 10 minutes to assemble and can ship via standard delivery services. From exposed wood to upholstered frames with legs, the company offers a foundation kit for every level. The Studio and Classic models feature fully upholstered components with covered Slat-Pack. The Studio Platform offers fully upholstered components with legs; while the LumbarMax Level 1 features wood components with lumbar supports and fitted pullover cover
W. Silver Products will present its complete line of adjustable beds, bed frames and high-rise platform bases. And according to Brent Polunsky, sales manager, “We have product in stock for immediate delivery.”
Sleep Solutions will offer custom container programs for adjustable bases or partial direct shipment from its warehouse facilities to your door. The company will feature its Rocking Base, Hi/Lo Lift System and a few new surprise introductions.
Sleep & Beyond is showcasing its 100% organic and natural cotton and wool bedding. A third generation family-owned bedding manufacturer, Sleep & Beyond has fair trade and sustainable factories located in Kyrgyzstan, England, Belgium, India, Pakistan and China.
Retailers visiting the SSA Sleep Pavilion will also see chest beds from Arason Enterprises, hemp mattresses and pillows from Cannabeds, organic pillows from Coolist, top-of-bed products from Electropedic/Body Sense and disaster relief opportunities from Relief Bed.