The Specialty Sleep Association is welcoming a number of new bedding companies to its Sleep Pavilion at the summer Las Vegas Market. The showroom will feature an array of innovative mattress technologies and bedding programs.
Beli Plast is a US-based company specializing in global sourcing with an entrepreneurship spirit. With a strong network of business partners and manufacturers in the home furnishing industry throughout Turkey and South East Europe, the company offers proven production capabilities and capacities. At the Las Vegas Market, Beli Plast will showcase the innovative HoST, a Honeycomb Support Technology material. Developed at MIT, it is made of engineered cellulose fibers cut and glued in an optimized way to form a material that is light, flexible, compressible and incredibly strong. HoST has been successfully used as the core material in sofas, modular sofas and bed bases through the brand Elephant in a Box. Making the furniture easy to set up, easy to move, designed to last a lifetime and 100% biodegradable. This patented technology allows manufacturers to increase productivity (faster production, less space, labor and components) and decrease shipping and storage costs, while staying aligned to ESG goals.
Cariloha is presenting its portfolio of mattresses, pillows, sheets, duvets and other top-of-bed products made from viscose from bamboo. The company offers its partners sustainable, luxury products, complete from display to sellthrough support. In addition to offering strong ROI, store displays and products, Cariloha also enables retailers to to contribute to the responsible sourcing efforts of their products. The company’s complete assortment is now available to the wholesale marketplace.
English Royal Mattress
English Royal Mattress is making its US debut with its two-sided “English” type mattress. Believing that memory foams, synthetic fibers and latex can cause overheating and deteriorate over time, the company uses only 100% natural materials such as wool, cashmere, silk, cotton and horsehair in its mattress filling. Each bed also features 2,000 springs and additional micro pocket springs. The mattress pads are attached to the surface of the mattress and hand sewn by English craftsmen to provide an even weight distribution and superior comfort—while the micro springs provide full shock absorption and an ultra comfortable sleep. The high quality woven fabric has a chemical-free surface combined with natural materials to provide naturally flame-retardant properties.
Monarch Sleep Systems
Monarch Sleep Systems is debuting new adjustable bed frame innovations at the summer market. The newest Monarch EC Series will display the infinite comfort sleep deck which provides the consumer full customization to levitate the mattress using their quad suspension butterfly wings. Consumers can personalize to their needs. Small businesses can compete with big box retailers with these products without the investment in massive warehouses. Retailers can use only 1 SKU to serve their customers for all sizes and the pack density provides 5X less inventory space and 4X less working capital. The box is so small the consumer can take a queen size frame in their back seat with their bed in a box. Additionally, they will present the newest iSeries which will have a full range motion including lumber and head tilt yet in a folding deck to increase shipping density and reduce setup time. Consumers will have full articulation to their preferred resting positions allowing them to achieve the comfort and sleep recovery they deserve.
Making its US debut, Sheela Foam is bringing a number of its mattress models to the summer market, including the PU Foam Mattresses, Pocket Coil Hybrid Mattress and Bonnel mattresses. Developed by Joyce Foam Australia and tested by Royal Melbourne Institute of technology, the company’s Hygroflex Foam mattress has a new generation open-cell construction comfort layer. Designed to be a superior alternative to memory foam, Hygroflex conforms to the shape of the body 67% better, reduces the maximum pressure on body by up to 32% and cools better by taking heat away from body 27% faster. Sheela Foam will also be showcasing its new Variable Pressure Foaming, which is positioned as the “world’s most environmentally friendly PU foam with zero VOC emission.”
An Italian company that has specialized in bedding since 1880, SOFF-ART S.R.L. is debuting its special pillows with independent pocket springs system at market. Produced in Italy and exported to about 35 countries around the world, the company’s pillows are an absolute novelty for the US market. Featuring an exclusive pocketed spring structure developed and patented by SOFF-ART, these pillows are certified for perfect head-neck-shoulders alignment by ErgoCert in addition to being Oeko-Tex certified. The company is also showcasing its Morpheus Spring pillow line, which is made with high-quality, hypoallergenic, layered polyester fiber padding around the springs. SOFF-ART is rounding out its market offerings with its Viscospring pillow line, which combines springs with memory foam filling produced internally with high quality an-allergic materials. Both pillow types can be customized with a special trim, embroidery and specific technical and commercial labels.
Brand new this market, Subtrex Houseware is presenting its mattresses, toppers, pillows, bed sheets and slipcovers. Offering scientific foam structure proportion that maximizes the function of different foam layers, the company’s gel-infused memory foam accommodates multiple sleeping positions, provides strong support and eliminates body pain caused by sleeping on an unsupportive mattress. Additionally, the mattresses ensure a quiet night sleep with no motion transfer. Its foam and materials are also within CertiPUR-US standards and contain zero harmful chemicals.
In addition to these new companies, the SSA Showroom will also feature new products from Bedline, Electropedic, Emma, Sleep & Beyond, The Futon Shop, W. Silver Products and more.