To accommodate its growing product line of adjustable bed bases, mattresses, and made-for-mobile accessories, Reverie has signed a lease to open its first permanent showroom at the High Point Market. At the fall market, Reverie will feature its customizable Dream Sleep Systems, an adjustable bed base plus mattress combinations, in the new 2,000 square foot space.
“As our footprint continues to grow within the sleep products industry we are seeing more and more interest from current and potential customers in the southeastern part of the country—many of which do not make it to the Las Vegas show. By putting down permanent roots at High Point Market, these retailers have the opportunity to experience our innovative products first hand,” said Reverie President and CEO Martin Rawls-Meehan. “This showroom will allow us to present our full product line-up of complete sleep systems.”
Known for its innovative, technology-driven adjustable sleep systems, Reverie is highlighting one of its best selling models: the Reverie Dream Sleep System with 5D adjustable foundation. The Dream Sleep System features an 11-inch DreamCell mattress that allows easily customizable support for both sides of the bed and a zip cover for quick access to the bed’s latex DreamCell layer. The 5D adjustable foundation includes Reverie’s patented massage technology for improved circulation in addition to programmable and pre-set memory positions, including the popular “Zero Gravity” position which emulates weightlessness to eliminate strain and relieve pain from the body.
“Consumer interest in adjustable sleep systems is still on the rise. More and more retailers are looking to floor a variety of options with multiple features with a wide range of price points,” said Rawls-Meehan. “Our Dream Sleep System has been popular with both consumers and retailers because it offers so much value add—customizability, innovation and aesthetics. We are excited to be able to showcase our entire product line up at High Point because our sleep systems have something for everyone—from the most basic to models with all the seamless integration mobile technology has to offer.”
In addition to highlighting the Dream Sleep System, Reverie will showcase its complete line up of adjustable foundations. The company’s portfolio that includes introductory models that offer basic head and foot adjustability, massage features; bases that feature the latest “Made for Mobile” technologies; and innovative accessories including a four-speaker plus sub-woofer surround-sound system that can attach to almost any bed foundation.