Tempur Sealy is debuting the new Tempur-Pedic LuxeAdapt series at the summer Las Vegas Market. Following the introduction of the 2018 TEMPUR-Adapt and TEMPUR-ProAdapt series at the winter market, this new line-up is the next piece of the brand’s largest launch in history. The LuxeAdapt series includes more of Tempur-Pedic’s one-of-a-kind TEMPUR Technology than ever and features an all-new TEMPUR-APR+ Technology for ultra-conforming comfort.
“This is the ultimate TEMPUR experience, and is made possible by our continuing investment in breakthrough product development,” said Rick Anderson, Tempur Sealy EVP and President, North America. “Because of this commitment, not only are we able to introduce the most innovative products in the market, we can also launch them on an accelerated timeline, and get them to our retailers as quickly as possible.”
The introduction of the luxurious TEMPUR-APR+ Technology comes less than a year after the company’s groundbreaking TEMPUR-APR Technology debuted in the ProAdapt series. Building upon the brand’s unique contouring comfort, this new technology delivers the ultimate TEMPUR experience for total relaxation.
“The launch of the LuxeAdapt series builds on the largest Tempur-Pedic launch to date, and provides a logical and compelling step-up story for RSAs,” Anderson added. “We are excited to show off the product to our retailers at Vegas Market, as the initial feedback has been outstanding.”
The LuxeAdapt Series was designed to raise the bar even beyond the brand’s popular Tempur Cloud Luxe and Tempur Contour Rhapsody Luxe mattresses. Retailing for $3,999 in queen, the LuxeAdapt series will initially include both soft and firm feels—providing retailer’s with another innovative product offering at the ultra-premium price point.
Looking ahead to the future, Tempur-Pedic plans to debut the final piece of this launch—the new and improved Breeze series—in early 2019.