Following a strong response at the summer market, Symbol Mattress is making the new climate-controlled SleepFresh line the primary focus of its market effort this winter.
“We soft-launched SleepFresh in July to get a feel for how dealers would respond,” explained President Mike McQuiston. “Not only was retail reaction extremely positive, but consumer reaction was just as affirmative in the market tests we later conducted. Our objective now is to make a full and comprehensive introduction of the SleepFresh line backed by a few product updates: a top-of-bed program, a full range of point-of-purchase materials, plus a dedicated new website.”
Designed in concert with Gentherm, a worldwide developer of thermal management technologies, Symbol’s three-bed SleepFresh series is priced to retail from $1,799 to $3,999 in queen. Each model incorporates an exclusive Climate Control Sleep System, located in the foundation, that has the capacity to heat, ventilate and cool. The top two beds have four climate zones, providing each sleeper with two zones of temperature management. The topmost model offers the most substantial variations between its heating and cooling capabilities.
The SleepFresh line features high-density foam cores and steel foundations in addition to gel foams, gel memory foams, phase-change gel latex and ventilated foams. New for this market, the line now features graphite-infused memory foam layers to maintain temperature-neutrality. Each bed is dressed with new non-quilted athleisure fabrics that are moisture-wicking and highly breathable.
Also in Las Vegas, Symbol will launch the Meditation: a six-model hybrid collection intended to leverage the public’s current interest in health and wellness. With three innerspring beds and three high-density foam-core models, this new series will retail from $599 up to $1,999 in queen.
“The entire Meditation line features premium materials and very distinct feels,” explained Mark Jannke, company Vice President of Product Development, “and gives retailers options between zippered, non-quilted modern looks and quilted, more traditional profiles.”
For the non-quilted innerspring options, Symbol incorporated three different coil applications including a 2.5-inch encased coil unit, an eight-inch encased coil unit and a coil-on-coil design that pairs the mini coil unit with an eight-inch innerspring. The three quilted options also offer high-density foam cores, combinations of latex, ventilated foams and graphite-infused memory foams, plus gel poly foam in the quilt.
Noting that the new series will connote serenity in its top-of-bed designs, photography and POP materials, McQuiston added that “the Meditation line has an appealing story to tell, and people want products that offer a nice story.”