Symbol Reinvents Its Sleep Fresh Brand With Cleanliness In Mind

Symbol Mattress has reinvented its Sleep Fresh brand to meet consumer demand for anti-microbial sleep and give retailers an e-commerce ready product to boost sales.

Reintroduced with a total makeover, the Sleep Fresh brand now features the Sanitized treatment, a non-toxic, protective treatment proven effective against bacteria, microbes, mold, odors, dust mites and other allergens. The mattress is Oeko-Tex and CertiPUR-US certified with the Sanitized hygiene function built in for permanent non-toxic protection.

Roll-packed and shipped nationwide for contact-less delivery, the Sleep Fresh hybrid offers retailers the option to display it in-store and offer hassle-free delivery options that meet consumer preferences as well as local requirements.

“The Sleep Fresh reinvention was borne of our discussions during COVID shutdown to bring forward a product that is highly relevant to consumers. We believe Sleep Fresh will drive sales for our retail partners and fast-tracks them with an e-com ready product at a velocity price point and higher margins,” said Symbol president Mike McQuiston.

In the Sleep Fresh hybrid mattress the combination of contouring comfort layers featuring gel-infused, high-density, zoned foam translates into a cooler sleep and pressure relief. Its support system of 789 individually wrapped coils is zoned for lumbar and perimeter support, motion reduction and maximum air flow.

Sleep Fresh is 100% made in the USA and designed for all sleep positions with a medium-firm feel and retails at $699 for a queen mattress only.

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About Symbol: Based in Richmond, Va., Symbol Mattress is ranked among the Top 10 bedding producers in the U.S. and has over a million square feet of manufacturing space across six facilities in the country. Symbol provides quality mattresses that range in types and price ranges for the residential and contract markets.