Based on the success of its newly introduced SleepFresh collection, Symbol Mattress is expanding the climate-controlled line in Las Vegas to include innerspring and hybrid versions, plus more conventional quilted looks.
“We’ve seen so much growth with our SleepFresh heating and cooling technology over the past year that we’re now looking to apply it to several conventional mattresses in our line-up,” said company president Mike McQuiston. “At the same time, we’re also evolving and moving SleepFresh beds toward more traditional aesthetics and designs, broadening their consumer appeal.”
With the addition of innerspring and hybrid models to the line, the SleepFresh series now includes five beds expected to range at retail from $1,999 to $3,999 in queen. The new innerspring version at $1,999 combines a foam-encased, wrapped coil unit with layers of gel foams and high-density foams. At $2,999, the hybrid model features the same encased coil unit but with a higher coil count, and uses gel foams and other specialty comfort layers.
“We were able to achieve the new quilted looks for SleepFresh using a new foam that flows air three times better than current foams,” said Mark Jannke, vice president of product development. ”This breathable foam allows us to avoid using passive temperature technologies that involve treated fabrics, fibers, chemical applications and so on.”
Every SleepFresh model incorporates an exclusive Climate Control Sleep System located in the foundation which has the capacity to heat, ventilate and cool. Upper-end models have four climate zones, providing each sleeper two zones of temperature management.
Also on tap for market is Symbol’s new Spectrum coil unit. Designed to offer highly competitive bedding values at a $199 to $699 retail price point, the Spectrum unit uses a double open offset design and a zoned middle section. Symbol has incorporated the new coil design—as both a standard border wire unit and a foam-encased unit—in a number of its beds for retailers to try out during the show. “We want to offer our customers a wide range of product options and costs,” McQuiston explained. “And whatever it is they need, we want to offer it to them at a genuinely great value.”
In addition to its full suite of mattress collections, the company will also showcase an updated Meditation Collection at market. Retailing from $599 to $1,999 in queen, the line-up now includes seven models that tout several new features and feels.