Symbol Flies Tariff-Free Into Vegas With New Trade Winds

Bedding producer Symbol will debut the Trade Winds collection at the upcoming Vegas Market, offering retailers a tariff-free, U.S.-made alternative at aggressive price points.

Domestically designed and manufactured with quality specialty foams and fabrics, Trade Winds is an all-foam mattress collection that retails from $399 to $799. Company officials say this introduction gives retail partners the opportunity to replace their imported products with American-made quality along with value-driven features such as copper gel foam at velocity price points.

The addition of Trade Winds expands Symbol’s “Get More” marketing campaign that has helped fuel unprecedented growth and evolved from a consumer proposition to a core pillar of the company, said President Mike McQuiston.

“We are experiencing exponential growth across our core business, specialty sleep categories and roll-pack business. It is exciting to know we are having a meaningful impact on our retailers’ and e-tailers’ bottom line without sacrificing quality or importing finished product,” added McQuiston.

To underscore its “Get More” mantra, Symbol will also expand some features at the entry and luxury price points. The luxurious Centerpiece line that debuted in January will now feature a zoned Quantum coil system and Live Smart fabric treatment. The Contour Edge construction, an inverted seam design featured in multiple collections, continues to be a top seller and will be expanded into new velocity price points that feature specialty foams, fabrics and construction.

"These micro collections are designed to fill any price gap on the retail floor with a truly innovative design that resonates with female consumers and is packed with value-added benefits,” said Nicole Slinger, vice president of specialty sleep products.

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About Symbol: Based in Richmond, Va., Symbol Mattress is ranked among the Top 15 bedding producers in the U.S. and has over a million square feet of manufacturing space across six facilities in the country. Symbol provides quality mattresses that range in types and price ranges for the residential and contract markets.