Stearns & Foster®, a luxury brand of Sealy, has announced a renewed commitment to The Salvation Army to donate mattresses to its residential shelters through the Gift of Sleep program during the 2011 holiday season. In its second year, the program calls attention to the many Americans who will not have a place to sleep this holiday season while emphasizing The Salvation Army’s continued need for mattress donations. The Gift of Sleep program is a continuation of Stearns & Foster’s dedication to philanthropic endeavors and commitment to community service.
“We are proud to partner with a charitable organization like The Salvation Army and to give the gift of sleep to those who need it most this holiday season,” said Jodi Allen, chief marketing officer, Sealy. “Stearns & Foster founders, G.S. Stearns and Seth Foster both came from humble beginnings and we commemorate the legacy of the Stearns & Foster brand with our continued partnership and commitment to this program.”
Last year, Stearns and Foster donated $1 million dollars worth of new mattresses to The Salvation Army, ensuring those who rely on The Salvation Army’s residential shelters had a safe and comfortable place to rest their heads.
This year, Stearns & Foster will base the total donation amount to The Salvation Army on the number of mattress sets sold through January 8, 2011. For every Stearns & Foster® mattress sold by participating retailers between November 23, 2011 and January 8, 2012 Stearns & Foster will donate $100 towards new mattresses for The Salvation Army’s residential shelters, with a total value of up to $1 million. Participating Stearns & Foster® retailers can also support their local Salvation Army residential shelters by participating in a retailer gift-matching opportunity. The Gift of Sleep program will coincide with The Salvation Army’s iconic Red Kettle campaign which raises millions of dollars in donations to help provide food, clothing, and toys for families in need during the holidays.