Spring Time Bedding is setting its sights on the value-oriented consumer with the introduction of the four-model Handcrafted mattress line in addition to the popular GoPedic Gel Mattress Series at the Winter Las Vegas Market.
All four models in the Handcrafted line of beds are hybrids, incorporating elements of gel-infused memory foam, latex, convoluted foam and encased coils in firm, plush and pillow-top SKUs. The collection features a luxurious, plush stretch knit ticking that not only promotes air flow, but provides extra support to the pressure points for both back and side sleepers.
The hand-tufting for the mattresses will be done in Spring Time’s factory in China, where artisans have been building high end European-style mattresses for many years.
The mattresses come compressed and rolled, using a special process that assures fast recovery. This not only reduces the mattress’ carbon footprint and warehousing costs, but makes shipping anywhere in the country an easy and cost effective process.
“We have been watching the growth of the luxury segment for many years and have long felt that some consumers—let’s call them the Target shopper—were being left out of segment. These consumers wanted fine craftsmanship and quality components, but there was no way they could afford mattresses costing $10,000 or more,” said Vice President and National Account Sales Manager Sarah Appleton. “We are offering that consumer access to that world at a price point they can afford.” The Handcrafted series will retail from $1,500 to $4,000 for the top model, in queen.
Appleton noted the tremendous retailer interest in the line, saying, “The dealers view Handcrafted as a high margin opportunity on their floors. They are looking to complement their collections with unique and different products, but more importantly, ones where they can actually make a reasonable profit.”
As the demand for gel-infused memory foam sleep products continues to grow, Spring Time Bedding will also feature its successful GoPedic Gel Series at the Las Vegas Market. Made with uniquely configured gel-infused high density memory foam, this value-priced series provides retailers with a solution to consumer complaints about ventilation and comfort commonly associated with memory foam products. The three models are available in 10-, 12- and 14-inch mattresses that range in price from $599 to $1,999 in queen.
“Our GoPedic business has blossomed nationally over this past year,” Appleton explained. “Retailers are responding well to the design, comfort, support and pricing of the line, among other attributes.”
Appleton said a major reason many dealers are carrying the product has been the consistency of that “amazing feel” of its Gel Memory Foam. “Dealers were com-plaining about the consistency of foam specs on competitive products—what was delivered was not what was ordered,” she continued. “Since we control our entire production process—including the formulation of the memory foam and HD poly support base—we can attest to the integrity of the mix and deliver the right feel each and every time.”