Expanding its reach into Europe, Spring Air International has grown its partnership with long-time Egyptian licensee Bed Janssen to include Germany, Morocco and Hungary. The Cairo-based company has been a Spring Air licensee since 2009 and has been manufacturing and distributing the brand in Egypt, Belgium, France, Luxembourg and the Netherlands.
Founded in 1955, Bed Janssen manufacturers mattresses, textiles, bedding and sleep accessories.
“Our 11-year partnership with Bed Janssen has helped solidify our brand leadership in key countries, and we’re excited to broaden our reach into a region that is prime for growth,” said Nick Bates, president of Spring Air International. “Expanding into Germany, Morocco and Hungary with a trusted partner like Bed Janssen allows us to fill in the map with these key countries. This expansion is the latest sign of the success our licensees are having with the Spring Air brand both domestically and internationally.”
Pleasant Mattress, Johnson City Bedding and Pennsylvania Bedding have all expanded their territories with Spring Air in the last 18 months. Pleasant added 11 states to its portfolio, while Johnson City Bedding and Pennsylvania Bedding recently added Ohio to their regions. The two companies are splitting the state.
Bed Janssen holds rights to produce and distribute all Spring Air brands, including Back Supporter, Chattam & Wells and Nature’s Rest, throughout the eight countries. The Spring Air products will be produced in Janssen’s 430,500-square-foot factory in Cairo.
“We value our strategic relationship with Spring Air and welcome the opportunity to grow our business. The European market has been very receptive to the Spring Air brand and we wanted to expand our geography to new customers who have wanted the product,” said Mohamed Mostafa, chief executive officer of Bed Janssen.
About Spring Air: Founded in 1926, Chelsea, Massachusetts-based Spring Air International is a Top 20 U.S. bedding manufacturer and widely recognized consumer brand. The company boasts of its ability to service retail customers from north to south and coast to coast in the U.S. and is produced in more than 40 countries through its international network. The company is committed to helping retailers drive business while leveraging its reputation for trust and integrity inspired by its name.