Spring Air is launching a new Sleep Sense hybrid collection of five “Ultimate Back Supporter” models which feature encased coil cores executed in the company’s patented multi-level design. Unveiling the collection at the Summer Las Vegas Market, Spring Air will conduct live pressure-mapping tests in the showroom to demonstrate the significant difference in pressure relief and body contouring delivered by the new hybrid line versus traditional innerspring constructions.
Carrying 20-year full warranties, the new Sleep Sense beds use combinations of latex, gel memory foam and premium poly foam in the recessed zones of their coil cores. Each model incorporates a gel memory foam layer near the surface for a cooler sleep. The foam-encased collection includes smooth tops, Euro tops and luxury tops.
Outfitted in quilted, patterned knits and solid plum-colored borders, the new Sleep Sense collection also represents Spring Air’s first product line to use Wright Global Graphic Solutions’ “Retail Live” program, which enables consumers with smart phones to scan point-of sale materials for more product information.
Spring Air will also highlight a major “in- and-out” promotion—the Spring Air Mega Sale—now in full swing on both coasts. The Mega Sale program encompasses three flagship Back Supporter models plus a Spring Air-branded entry level bed, all in a variety of comfort levels and styles. These new beds, which are getting permanent placement at participating dealers, feature Spring Air’s premium Back Supporter unit and quality comfort fills. The program includes a range of retail support materials from pillows and foot protectors to posters and outdoor standees—all promoting the Mega Sale theme.