Spring Air Signs Licensee In Qatar

Expanding its international reach, mattress manufacturer Spring Air International recently signed a licensing agreement with Al-Marzo Group to produce and distribute Spring Air products throughout Qatar. In addition to its manufacturing facility, Al-Marzo Group owns a chain of 36 retail stores throughout the country. The agreement marks the first time Spring Air will have distribution in Qatar and will expand the brand’s reach to nearly 50 countries.

Al-Marzo’s factory specializes in creating a wide range of bedding products including mattresses, pillows, duvets, protectors, headboards and bases. In addition to the company’s manufacturing facility, the company operates 36 retail stores under the Bed Quarter and Bed House brands, giving Spring Air’s signature products, including the Back Supporter line and high-end Chattam & Wells line, an immediate presence at retail in the country.

“As demand for American brands continues to grow, it’s our mission to provide high-quality sleep products to consumers across the globe,” said Nick Bates, president of Spring Air International. “Al-Marzo Group operates an impressive manufacturing facility that will uphold our high standards of producing and distributing our products in the country. The leadership’s knowledge of the Qatar market gives us an advantage to grow our footprint in the Gulf region.”

Al-Marzo Group opened its first factory in 1985 and is considered a pioneer manufacturer specializing in healthcare mattress production in the Qatar. Building on its success in healthcare, the company adapted to the changing market and began making residential mattresses. The factory is also affiliated with Al Jameel Showroom Furniture, a well-known distributor founded in 1957 that sells kitchen and furniture to architects across Saudi Arabia.

Spring Air recently signed licensing agreement with Vietnam-based LMG-World Luxury Mattress Gallery, a business unit of AmericanStar Group, the largest branded and OEM mattress producer in Southeast Asia – distributing Spring Air’s products.

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About Spring Air: Founded in 1926, Chelsea, Massachusetts-based Spring Air International is a Top 20 U.S. bedding manufacturer and widely recognized consumer brand. The company boasts of its ability to service retail customers from north to south and coast to coast in the U.S. and is produced in more than 40 countries through its international network. The company is committed to helping retailers drive business while leveraging its reputation for trust and integrity inspired by its name.