Spring Air International will unveil a completely redesigned Back Supporter line at the winter Las Vegas Market. As the company’s flagship brand, the collection’s update elevates it to its spot of honor in Spring Air’s product portfolio.
“Our Back Supporter product is inherently special to the Spring Air family of licensees and to our consumers,” said Nick Bates, president of Spring Air. “We and our licensing partners are committed to making this collection special and maintaining its appeal on retail floors. To do that, our entire network is committed to the product specifications for the brand’s relaunch.”
Designed to retail from $799 to $1,499 in queen, the new twelve-bed collection will feature Back Supporter’s signature zoned support for hip and shoulder comfort and less partner disturbance. Each model is available in firm and plush comfort levels and sports a fresh, updated look with three top fabrics and two border fabrics in white, gray and charcoal hues.
Spring Air’s product development committee—which is made up of representatives from licensees—worked together to design the new collection. This new offering will mark the first time the company has rolled out a consistent product lineup throughout its licensee network.