Spring Air Makes Dramatic Re-Introduction Of Back Supporter Collection

Following extensive trade and consumer research on fashion looks and fabric trends, Spring Air International is bringing sweeping redesigns—inside and out—of its Back Supporter and Sleep Sense collections to the Winter Las Vegas Market. The company is simultaneously launching a new, mid-tier luxury Back Supporter Elite series, bringing the number of product lines carrying the flagship Back Supporter brand to three.

Involving more than 20 models, Spring Air’s three Back Supporter collections will incorporate a wide range of new comfort and support components. Following the company’s longstanding design tenet, each mattress relieves pressure to the body through unique comfort materials and zoned construction. All three lines also vaunt a broad array of upholstered furniture fabrics, colors and top-of-bed applications.

The new promotional Back Supporter collection offers 10 models from $599 to $999 in queen, most of which are available in a choice of comfort. This opening series, which continues to use a three-zoned spring unit, now features upgraded materials in the upholstery layers like gel, memory foams and new temperature-negative memory foams. The collection will be available in two top-of-bed treatments that employ today’s trend color: gray. Both treatments use a 3-D white, ultra-soft stretch knit top panel, but showcase different bolster, foot protector and logo designs—all achieved with various fabric combinations and embroidery techniques.

“It was time to re-introduce our flagship brand,” noted Spring Air officials, “and while we took some direction from our popular 90th Anniversary beds, we were inspired by a more modern, simple-yet-striking rendition of the brand.”

For the new, four-model Back Supporter Elite series, Spring Air is introducing a proprietary, five-zone innerspring designed with narrow, encased coils around the perimeter for extra edge support and different coil sizes and gauges through the middle of the unit. Every model in the luxury Elite line features 100 percent natural Talalay latex plus other premium comfort layers including memory foam. Set to retail from $999 up to $1,699 in queen, several of the models will be offered in a choice of comfort.

Combining highly textured furniture fabrics in tan and taupe tones, the Back Supporter Elite collection features both open-and-closed-patterned fabrics in complementary colors and employ embroidery applications of their own. The mattresses also feature the white 3-D stretch knit on the top panel and use a foundation upholstered in a textured, charcoal-hued fabric.

“This is a richly dressed premium product that will distinguish itself on any retail floor,” said company officials. “The new 2017 Back Supporter Elite beds combine distinctive design and modern elegance with the powerful selling story of a unique new spring unit that’s exclusive to Spring Air. We believe retailers will be very impressed with the refined look and feel of these new upscale Back Supporter models.”

For its Sleep Sense “Ultimate Back Supporter” series, Spring Air has developed three all-foam specialty beds featuring Talalay latex with infused antibacterial copper. In addition to Talalay, Sleep Sense beds include additional layers of visco and gel foams for unique comfort feels. The three new models, together with four other hybrid beds that use the company’s patented multi-level spring unit, form a new seven-model Sleep Sense collection expected to retail from $1,299 to $1,999 in queen. The entire 2017 Sleep Sense line is dressed in a variety of textured upholstered furniture fabrics in blue and tan tones, connoting beach scenes and fresh sea breezes.

“In both their feel and fashion aesthetics, our 2017 Back Supporter collections represent one of the most dramatic product presentations we’ve made in Las Vegas,” asserted Spring Air leadership. “Having undertaken a range of research initiatives during the late summer and early fall months, the resulting directions reflect the myriad textures, styles and feels that will attract bed shoppers now and over the next several years.”

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