To drive sales of all Back Supporter products during the year—including the new Special Edition models—Spring Air will unveil a powerful, turn-key retail sales incentive program that will award, among other major prizes, an all-expense-paid trip for two to the 2014 Super Bowl to the Spring Air retailer that sells the most Back Supporter beds during 2013.
Spring Air will also prominently present the International Back Supporter of the Year, the “Back Supporter Euphoria”, made by the company’s Jakarta, Indonesia licensee. The presentation will include a video showcase of Spring Air’s international licensees and the Back Supporter products they currently market in 33 countries around the globe.
“We’re dedicating 2013 to one of the most longstanding and successful mattress brands in the industry,” commented Rick Robinson, company president.
“The Back Supporter name has a rich history and legacy both in the U.S. and overseas. Our objective in the New Year is to further drive awareness, preference and sales of the brand through increased exposure, ongoing and focused promotion, value pricing and sales incentives.”
At its Las Vegas showroom, the company is reserving its two front display windows for a domestic and an international presentation of Back Supporter products.
In the domestic window, Spring Air will display the nationally specified, firm and plush choice of Special Edition models. The beds incorporate layers of latex or gel foams, plus premium foams, and feature luxury quilted velour tops with caramel-colored suede borders. Spring Air plants will specify certain comfort layers, fabrics, colors and quilt patterns for the Special Edition beds they offer in their local markets.
Featured in the international window, the Back Supporter Euphoria model is an ultra-luxury, Eurotop design using multiple layers of premium, zoned latex and memory foams, plus Spring Air’s proprietary five-zone wrapped coil core. This model features a sleek upholstered headboard and frame; an extra plush, deep-quilted knit top panel; alternately quilted side panels and decorative handles embroidered with the Spring Air logo.
“As we invest in and promote our flagship products over the coming months,” noted Robinson, “we see it as paying tribute to the primary reason we can say we’ve been ‘trusted by millions since 1926.’ Back Supporter today remains a recognized, trusted and iconic American mattress brand.”