To top off its newly redesigned Back Supporter line, mattress manufacturer Spring Air International turned to Hollywood, Florida-based World Emblem to create the line’s labels. With experience developing and delivering high-profile emblems and patches including apparel and uniform patches for professional sports teams and major corporations, World Emblem is a supplier with a wealth of wide-ranging experience.
Working together, the collaboration resulted in a vinyl patch that is affixed to the border of every new Back Supporter mattress and includes the company’s recently redesigned logo and its new tagline, “That Just Right Feeling.” The label also incorporates a subtle nod to the shape of the spine with a vertical, s-shaped line that runs between the iconic Spring Air blue diamond and the white Back Supporter emblem.
“We wanted to do something unique and different for the industry. World Emblem makes stunning designs for some of the most demanding industries, particularly sports, which is why we chose them for this assignment. It was the perfect finishing touch for our redesigned flagship line, which will be distributed nationally by all of our licensees,” said Nick Bates, president of Spring Air International. “It helps give the line a very modern look and does a great job of communicating that we’re in the business of delivering a good night’s sleep.”
The new Back Supporter line, which was launched in January at the winter Las Vegas Market and will be arriving soon on retail floors across the country, includes 12 models that are designed to retail from $799 to $1,499 in queen. The collection features Back Supporter’s signature zoned support system for hip and shoulder comfort and less partner disturbance.
World Emblem is a producer of high-quality decorations, including a variety of labels, patches, stickers and name badges.
About Spring Air: Founded in 1926, Chelsea, Massachusetts-based Spring Air International is a Top 20 U.S. bedding manufacturer and widely recognized consumer brand. The company boasts of its ability to service retail customers from north to south and coast to coast in the U.S. and is produced in more than 40 countries through its international network. The company is committed to helping retailers drive business while leveraging its reputation for trust and integrity inspired by its name.