Giving the premium bedding line a national footprint, Spring Air International is rolling out its Nature’s Rest brand to all 10 of its domestic licensees this summer. The five-model, all-latex mattress line will diversify Spring Air’s offerings and solidify the company’s position as a strong luxury sleep resource.
“Nature’s Rest has been one of our legacy brands for a very long time but limited to only three factories. As the consumer appetite for natural latex and luxury mattresses continues to grow, we saw an opportunity with our broader licensee community to offer this nationally,” said Nick Bates, president of Spring Air International. Collaborating with its nine-member product development committee of representatives from the company’s licensees, Nature’s Rest will be redesigned to offer elevated quality. While specifications haven’t been finalized, Bates said each model will be an all-natural latex product that will not have innersprings. This unique latex brand offers a new product offering for consumers who crave a natural sleep experience.